XXX DEMO TRAINING
CLICK HERE TO DOWNLOAD PDF For more information email [email protected]
CLICK HERE TO DOWNLOAD PDF For more information email [email protected]
I’m sure most people are familiar with the motto “a boy scout is always prepared.” Well, my version is “an therapist/esthetician is always prepared.” This means every morning when you walk through your salon doors, you are ready for a busy day. No matter what the circumstances, even if your appointment book is completely empty, you need to believe you are going to have a full waxing day and prepare yourself accordingly.
Make sure you keep your wax pots turned on throughout the day. This may seem unnecessary to some, especially when there are no clients booked in, but too often do I see salons with their pots turned off and it means they completely miss the opportunity of servicing walk-in clients, or they lose precious time waiting for the wax to heat up. Clients tend to squeeze their appointments in around their busy schedules. It’s rare to get bookings from clients who don’t mind what day or time their appointment is so it’s important they can be in and out as quickly as possible. If your wax isn’t warm and ready to go not only do you waste their time, but your own also.
To ensure you’re always ready to wax, I suggest you get yourself a timer. You can get a timer from any good hardware store and they are reasonably cheap. They are the simplest way to ensure your wax pots automatically turn themselves on and save you at least 30 mins every morning. And you will never have to remember to turn your pots off at the end of the day. Your clients will walk into a beautifully scented salon from the minute you’re open; ready to perform any treatment, expected or not.
It is also really important to make sure you top up your wax pot after every client, either by pouring more in or adding a hard wax Melt. Topping up your wax pot makes it easier to maintain ideal working temperature. If it’s half empty, the wax will be uncomfortably hot. Microwavable hard and strip waxes can also save lots of time, and make topping up your wax pot very convenient.
It is also important to make sure you stay on top of ordering your stock. Don’t leave it to the last minute. Making sure you have reserve is extremely important; you should always aim to have at least 1 spare wax in every room. For example if you have 5 treatment rooms you should have a minimum of 5 waxes on hand at all time. It doesn’t matter how quickly your stock arrives, if you find yourself down to 1 pot of wax and you all of a sudden get a rush, well there’s very little you can do about it!
Lilliane Caron is Owner & Director of Waxxxpress. If you’d like to ask Lilliane Caron for some advice on your own salon, email [email protected]
There are milestones in every mother-daughter relationship and hair removal is one of them. Once upon a time most mothers wouldn’t have had to worry about this until puberty, but these days the conversation may start a little earlier than expected. If you asked me to put an age limit on when waxing became acceptable, I couldn’t. I believe that some girls are too young to be waxed, but I also believe there is an exception to every rule. The real question is what is our duty of care as Beauty Therapists or Estheticians in these kinds of situations?
The general notion is that girls may start to be interested in hair removal once they hit puberty and hair growth spikes, but that is not always the case. While most young girls experience a small amount of hair on their bodies, I have seen firsthand, girls as young as seven with excessive hair growth on their legs, arms and face. This can be related to cultural and genetic factors, however I believe it is also a result of our changing environment. Children are physically developing a lot earlier than years gone by due to what we are eating and using in our day to day lives. Foods are full of hormones and as a result, girls are getting their periods younger – which means entering womanhood and everything that comes with it is also happening sooner. When I began my career, women would generally start waxing when they were about 18 but in today’s society girls are growing up faster than ever before.
With social media being so prominent in our lives, children are being exposed to more and more things that would have once been beyond their years. Kids are seeing models and celebrities acting, dressing and looking a certain way, and of course want to mimic that look. It’s not just celebrities that are influencing today’s youth; their friends and families are playing a big role too. Kids as young as 10 years old have blogs, Instagram, Facebook and YouTube accounts. As adults, we can understand that most photos uploaded to social media are carefully styled, have filters applied and multiple photos were actually taken at slightly different angles, all for that ‘perfect’ shot. But young, susceptible minds don’t always understand this.
Not only are young girls being subjected to unrealistic body images but young boys are too. Early on, boys notice women being represented in a certain way – with flawless, hair-free, skin. Because of the portrayal of woman in the media, there is a stigma related to hair on the body. The ability to differentiate between women and girls is becoming blurry. Children at school are surrounded by others who all have their own thoughts on facial and body hair. Some are bullied and tormented for hair growth that is completely natural. Hair on our bodies is not a new revelation; it is a part of being a human. Children should never have to worry about this. As adults we spend far too much time criticising ourselves and our flaws and it’s upsetting to think that children are starting to do this from such a young age. With a whole new spotlight on hair removal and minors, we as therapists have to recognise and sympathise with this issue.
We need to be able to spot the motive behind unwanted hair removal. If a child is being bullied or feels self-conscious about their body hair, I can completely understand the reason behind wanting to remove it. My concern is that children are simply jumping aboard the waxing train to be ‘cool’, not because they need to. When a child comes in with very little visible hair on their legs and without the supervision of an adult, this is where it gets tricky. In this type of situation I urge you to consider a few things. Does the child have extreme hair growth? Is the child suffering from bullying or peer pressure? Does the child participate in a sport or activity where it may be embarrassing for them to have hair showing? Swimming, gymnastics and dancing activities may require young girls to wear leotards or costumes that expose bikini, underarm and leg hair. It’s easy to see how this would be embarrassing for anyone, especially those lacking confidence as their body is changing. All these are important factors and I believe each individual needs to be looked at on a case by case manner.
Most of the time the decision for a child to be waxed or not will come down to the mother – and some mothers want their children to start waxing early. Perhaps they have their own insecurities from when they were a child or perhaps they feel pressure to keep up with what the other mothers are doing. One mother may get her daughters eyebrows waxed, and she will tell another mother, and that mother will tell another, and then before you know it you have multiple children booked in who don’t even need their eyebrows waxed because the mothers think that it is a the normal thing to do. It can become a social norm in many circles. Mother’s competing with one another is becoming more and more apparent and no mother wants to feel like there child is getting left behind.
As a parent, your role is to identify issues, educate and guide your children along the right path. While it is not our place to judge any parent on these decisions, it is our place to be there as a guide for mothers and their daughters and offer them some advice and education about hair removal in particular. This goes for mothers who may be starting their daughters too early, or for mothers who are scared of letting their daughters start too young. Often mothers will call us in for backup; after all, who better to explain the hair removal process than us? Children don’t often realise that waxing requires regular maintenance and once they have started; they could be doing for the next 50 years. We need to highlight the bigger picture so they understand waxing is not just a once off thing, but a commitment they need to be ready to make.
I am a business woman, however when it comes to children I believe you need to set aside your business cap for just one moment. While we of course want to secure business, in these contentious cases we are dealing with young impressionable minds and it’s extremely important to remember that. Often my rule is that if I am standing two feet away and cannot see any hair, then in my opinion there is no hair that needs to be removed. It ultimately comes down to using your common sense. It is our right to say no if we don’t feel comfortable removing the hair, especially if the child is pre-pubescent or there is no guardian approval involved. You can always look at enforcing a policy for your salon such a ‘children under the age of 16 may not get waxed without parental consent.’ This way you and your staff are protected from any backlash you may receive from unaware parents.
The last thing any of us want are young girls sneaking around behind their parents backs or attempting shaving at home with no supervision or experience. At least if they are starting their hair removal routine with waxing, over time it will help to break down the hair follicle quicker and over time they will begin to notice less hair growth. Once they start, they should keep up with regular appointments. Generally with young clientele it is not necessary to wax every 4-6 weeks. Often every three or four months is sufficient – but again, this depends on the child’s hair growth.
If removing hair is going to make a someone feel better about themselves and give them the confidence to walk around happy, then I am all for it. Don’t forget that there is a slight discomfort involved with waxing, and some children simply do not have the pain threshold to cope with it, it often depends on their maturity levels. I would always use a hard wax for delicate areas such as face, bikini and underarms, and a creamy gentle strip wax for larger areas such as legs. Using a low temperature, high quality wax can help to reduce the pain associated with waxing. If you choose not to wax a minor, you could try to offer them a treatment other than waxing to boost their self-esteem, make them feel older and pampered. A mani or pedi, a facial or a massage is a lovely treat and could take their mind off wanting to wax.
Lilliane Caron is Owner & Director of Caronlab Australia and Waxxxpress. If you’d like to ask Lilliane for some advice on your own salon, email [email protected]
Holly Hayes, waxxxing expert at Waxxxpress, tells us what’s what when it comes to facial waxxxing.
“It is important that you always use hard wax for all facial waxxxing as strip wax can be quiet harsh on the delicate skin,” says Holly Hayes, waxxxing educator at Waxxxpress. “Using a high quality waxxx is extremely important. Look for waxxxes that are made with a synthetic resin rather than a pine resin as these are more reliable from batch to batch and also cause less irritation. Also look for a waxxx that contains Titanium Dioxide as this ingredient actively reduces redness and irritation. Whilst some people will always experience a slight redness after waxxxing we want to make sure the reactions and irritations are as minimal as possible.”
“No matter what area of the body you are waxxxing it should always be kept at the same temperature,”says Hayes. “Waxxx is more about finding the right consistency rather than a set temperature. Each heater is different so temperature and dial numbers are just a guide, not a rule of thumb. Not to mention waxxxes behave differently so there really is no blanket rule for all. You should be familiar with the brand of waxxx you are using and be able to tell if it is at a perfect working temperature just by looking at the consistency. If you are finding that you are having issues with temperature or performance, contact the manufacture and ask them for some extra information on how to best use their product.”
“While the face is a small section of the body, there are still a few zones within the area that all need to be approached differently, for example; eyebrows,” says Hayes. “When waxxxing eyebrows it is imperative that we are able to create a neat curve with the waxxx so we can give our clients the perfect arch they are seeking. For this reason Brow Beater Spatulas (Micro Dip Sticks) are the perfect choice – they are thin and extremely flexible allowing you enough movement when applying the waxxx. For the upper lip I suggest using a cotton bud. Cotton buds are great because you can roll the tip of the bud upwards from the corner of the lip to the bottom of the nose. By being able to roll the waxxx on, the layer of waxxx stays even and in a clean line.”
“Using Micro Defence Foam at the beginning of the treatment will protect both the client and therapist against germs and viruses,” says Hayes. “Using it to finish the treatment will ensure no bacteria, or infections can irritate the skin while it is still tender from waxxxing. Micro Defence is ideal for the face as it contains no alcohol which can sting and does not have a strong smell unlike After Waxxxing Oil. Finish off with an After Waxxxing Soothing Lotion; something with a delicious fragrance like Mango and Witch Hazel is a lovely end to a treatment. It will sooth and heal the skin post wax, without leaving it feeling oily or sticky.”
“Here is where you really need to look at your waxxx and your technique,” says Hayes. “There are other factors such as medications, lifestyle, beauty products etc. that can also play a role in how our skin reacts, but often side effects from waxing will be the result of a poor technique or an inferior waxxx that irritates the skin. If you have a client that is overly sensitive I would always recommend doing a test patch to make sure the waxxx you are using isn’t going to cause a reaction.”
I started as a therapist/esthetician; then I opened my own salon and now I have a company that manufactures and exports wax, ingrown hair treatments, massage oils, lotions and much more all over the world. I would never have pictured myself having all these opportunities when I was just starting out! My career in beauty has even helped me develop my skills in other areas such as working in sales, conducting training, public speaking and product manufacturing.
Perfecting your technique and becoming a trainer can even land you gigs all around the world, meaning you get to see the world as an added perk! While the beauty industry demands a lot from its graduates, it is full of so many possibilities, with the ability to specialise in multiple treatments. For anyone that is seriously considering a career in beauty, or is part way through a course, I am going to share with you some advice for making sure you are successful in whichever path you choose to follow.
If you are interested in a career where you can be your own boss, then look no further. As a therapist/esthetician, you have the option of owning your own salon, working from home, or providing mobile services. The great thing about being a therapist/esthetician is that if you have quality products, a good technique and knowledge of the theory from your qualification, you can do it anywhere! If you are looking at opening your own business the key is not to over complicate things. You need to keep it simple and specific to what you know best. This applies for business in general not just with beauty therapy. Being a small business owner can be challenging. You will need some basic business skills, be able to problem solve and constantly look for opportunities to increase your sales. It’s a big responsibility but the rewards can be big too. It relies on good client relationships and great results – word of mouth is your most effective promotional tool. This is why it is important to make sure you are 100% confident in your technique and results. If you are not confident in getting great results each time, it may be beneficial to gain some extra experience first before taking the risk of opening your own business.
Being your own boss with your own business also means you can choose what services you offer. Different treatments require different energy levels, ambience and setup i.e. think about massages and facials, compared to waxing or nails. You always need to be passionate about what you’re doing. Your job is to make the treatment an experience the client wants to repeat. Regardless of what treatment you’re performing, the client should always leave feeling great. If waxing is your speciality, you may choose to open a wax bar, if makeup is your calling then you could become a makeup artist! This can be a great option for people who want to specialise in one area of beauty and really make it the backbone of their career.
Working in a salon or day spa is great for graduates because it doesn’t come with the additional stress and responsibilities of running your own business. It is also a great way to get some extra hands on experience, especially early in your career. I always recommend getting a casual or part time job or work experience in a salon while you are studying. Cleaning, answering phones, working in reception are all part of running any salon business, and any good therapist/esthetician should have a good grasp of these. Practice makes perfect and while it may not all be hands on it is valuable experience that you will learn from.
A good work ethic, dedication and customer service skills can get you a long way in this industry. Graduates need to understand that there is more than just your technique involved when it comes to being a good therapist/esthetician. You can be great at waxing and amazing at facials, but if you have terrible customer service skills you won’t be hanging on to your job for very long! Make sure you work at building relationships with clients, after all this is a sure way to secure returning clients. Working in a salon, you will also learn how to deal with difficult clients, which is a very important skill to have.
Being able to cross-sell other services and retail products is essential as there is an opportunity to do this with just about every client. Get to know your clients so they feel comfortable asking you questions and taking your advice – this will go a long way in helping your retail sales increase and is sure to impress your manager!
Being a trainer or a representative for a large company or brand can be extremely exciting and can open doors to a lot of opportunities worldwide. Obviously training involves traveling so it is perfect for people who are confident and have a lot of get up and go. There are different levels of training and different types of travel involved depending on where you work. For example at Waxxxpress we have trainers who train local, interstate and international. The role obviously requires someone who is an excellent therapist/esthetician with communication skills second to none. To secure yourself a role in this area of the industry you’ll need to be self-motivated, prepared to travel, open to learning new techniques and believe in the products of the company you represent. Generally you’ll need to have some salon-based experience behind you so you have a good understanding of the challenges and issues that your students may be facing. Another opportunity for a therapist/esthetician with the travel bug is getting work on cruise ships. These roles are predominantly geared more towards relaxing treatments such as massages, facials, manicures and pedicures, and waxing is very popular too.
No matter what road you choose within the beauty industry one thing remains the same, hard work and commitment is vital for success. To be successful you need to think it, visualise it, practice it and believe it. Just like with any job you need to start at the bottom and work your way up! Continuously challenge yourself and be open to using new products and trying new techniques. The worst thing you can do for any career is to stop learning and getting stuck in your ways. The beauty industry is constantly evolving, that’s what makes it exciting! The great thing about being a therapist/esthetician is that it is a skill set you will have for life; there is opportunity to leave and come back with the ease of just doing a small refresher course to relaunch your skills. As the world evolves so are our people in general we are now living much longer and have a much larger population. People are taking more interest and pride in their wellbeing and appearance. Because of this, the beauty industry will only get bigger and offer more career opportunities! With endless pathways and opportunities for the latest beauty graduates, it’s a great time to join the beauty industry.
Unlike many wholesalers, we have no minimum order quantities. We do however have a discount structure to incentivise larger orders. We offer ALL customers the option to save with their orders. It’s not just the big guys who benefit with savings at Waxxxpress!
Our Bulk Quantity Discounts apply to all products on our website including waxes, strips, pre & post, massage oil, retail products… everything!
It’s our way of making our top quality products even more affordable for salons!
The new discount structure is effective on our website as of 1st September 2017.
The ordering process is exactly the same, our nifty site will work out the discount that applies with each order and this will show in your shopping cart.
If you have any queries, please don’t hesitate to get in touch.
See you soon!
We are super excited to announce the arrival of our newest Waxxxpress product – Second Skin Nitrile Gloves!
Wearing gloves as a therapist is extremely important for hygiene reasons, but if they don’t fit right they can become a complete nuisance while working with wax!
Pregnancy is a very exciting time for any mother to be, but it can also be riddled with worries about what’s safe for them and their unborn baby. It is not uncommon for expectant mothers to become over protective and cautious of their bodies; what they put in it, what they put on it, and what they expose it to. While there are many things that should be avoided during pregnancy there are also a few myths thrown in the mix! One being; ‘Waxing is not safe while pregnant.’ Several arguments exist as to whether waxing during pregnancy is safe or not, I am here to tell you it is completely safe!
While there are some products or activities to be careful of while pregnant; waxing is not one of them. Some believe that the ingredients from the wax used in a treatment can be dangerous, but the fact is, the wax is not absorbed into the body and therefore cannot affect an unborn baby.
While waxing is completely safe for both the baby and the mother during pregnancy, there are still a few things woman should be mindful of. During pregnancy there are hormonal changes in the body. Hair can grow thicker, darker and in places it’s never been before. There is increased blood flow, especially in the pubic area which can make the skin feel more sensitive and susceptible to pain, for this reason women may find waxing more painful than it previously was. They also may find that their skin is more likely to get itchy and irritated. In these instances therapists/ estheticians should opt for a premium quality synthetic wax. These waxes are designed to be gentle on the skin and cause less redness and irritation. Generally I advise to never change waxes however if you are not already using a gentle wax in your day to day treatments you really need to make sure you have one on hand when waxing a pregnant client. For Brazilians and small areas it may even be a good idea to stick to using a hard wax only. Hard wax is far gentler on the skin and can be less painful for the client than strip wax. No matter which wax you choose, make sure you always do a test patch first so that you can check for reactions and your client can gauge the pain level. Even if you are treating a regular client, pregnancy can affect the body in mysterious ways, so it’s always best to do a quick test.
Some therapists/ estheticians won’t perform a waxing treatment on anyone in their first trimester and the reason for this is that they have not been trained and do not feel confident, it’s not because it is actually harmful to get waxed within that time frame. I believe this is unnecessary, not only are you sending out a negative association between waxing and pregnancy, but you are also costing yourself many potential clients. It is not uncommon for women to be completely unaware they are even pregnant for 6-8 weeks and carry on living life completely normal!
Some salons are realising the value of pregnant clients to their business and opening boutique salons targeting solely pregnant mums. This is an untouched market with a lot of potential. It’s not only beauty salons that are capitalising on expectant mums either – there’s businesses dedicated to pregnancy yoga, pregnancy massage, pregnancy swimming and aerobics.
As a therapist, the most difficult time to perform a waxing treatment on a pregnant client is when they are close to their due date. Many women will book treatments right before they are due, particularly Brazilians. Not only does being completely hair free down there make them feel clean and comfortable, but it also helps when it comes to post care and recovery.
For heavily pregnant women, trying to conduct at home waxing treatments on their legs or bikini region becomes near impossible! Because Brazilians in particular are very popular in the weeks leading up to birth, therapists need to know how to handle heavily pregnant women. There are particular techniques and positions that need to be used. For example heavily pregnant women cannot lay flat on their back, they need extra support and you need to be able to manoeuvre them properly and as comfortably as possible. Waxing pregnant clients is not something you can bluff your way through, nor should you try. If you are not confident with waxing pregnant clients, look at getting some extra training, trust me, the investment will pay for itself after just a few clients. Half of being a good therapist/ estheticians is educating your clients. Make sure you open the lines of communication and assure them it is completely safe to continue their regular waxing routine while pregnant. Most pregnant women ooze a beautiful healthy pregnancy glow, so why shouldn’t they have beautiful smooth, hair free skin too?
Lilliane Caron is the Owner & Director of Waxxxpress. If you’d like to ask Lilliane for some advice on your own salon, email [email protected]
We are SUPER excited to announce the arrival of our newest Waxxxpress product – SUPER STRIP! They have just landed and have caused a huge commotion as they are KICKING SOME WAXXX STRIP BUTT!
Being the hero of all strips it is extremely versatile and suitable for use on all parts of the body and face. Made from gentle and natural fibre these strips are soft and reliable yet still guarantee strength and reliability. Being SUPER absorbent they are great value for $$$ and will help you to get through your waxxxing treatments faster than a speeding bullet!
With 90% absorption, waxxx will not seep through so you won’t end up in a sticky situation!
Available in 100pk and 50m Roll.
You can have the best wax in the world but if you do don’t know how to perform a proper waxing treatment; you’re going to be in a lot of trouble. From my experience, Brazilians are the treatment that therapists struggle with the most. There is a lot of hype about ‘7 Minute Brazilians’ at the moment and let me tell you, it is a joke! Can you rip all the hairs from someone’s private parts in less than seven minutes? Yes, absolutely! But there is a reason we all have jobs, and it’s because people expect as professionals we know how to do it, and we know how to do it well.
We take our time, and make sure the treatment is done properly, resulting in no irritation/pain or redness – this is why they pay us! The fact of the matter is this is that rushing a treatment like this is not a safe, professional or even a humane way of preforming a Brazilian! I have seen a demonstration of this treatment in real life and let me tell you, it wasn’t even done in seven minutes! If you’re looking for a quick way to lose over $1000 and be absolutely horrified then sign right up to the class! What you really need is a Waxing Mentor, and a demonstration that shows you step by step, where you can actually see the results up close and personal.
Put yourself in the client’s shoes for a moment and let me paint a picture for you. You’re lying on the waxing bed, a little sweaty from that usual anticipation that’s common before a wax. Your therapist walks in and bam! Bottom’s up and you’re on all fours before you know it! There’s hot strip wax everywhere. It’s all over your private bits, and wax strips are being ripped off left right and centre (literally)! There is no chit-chat, not even a “Hi, how are you?” because as a therapist, she has a seven minute deadline to work with and she only has two minutes left. No time for proper post waxing care, you’re in, you’re out; you’re back in the car quicker than you can say “I’m here for my Brazilian wax thanks.” You’re covered in sticky wax residue and when you get home, see a number of hairs that haven’t even been removed! How do you feel?
Now picture this instead. Your therapist walks in, she greets you by name and asks what you’ve been up to since your last appointment. You lay there comfortably on your back with your head supported by a pillow. She uses a combination of hard and strip wax as she understands the sensitivity of the different areas of the skin and which areas require a more gentle touch. She removes the wax in the opposite direction to the hair, as this will prevent bruising and ingrowns. She is gentle, yet firm. To set the hard wax instantly, rather than pushing on the wax with her hands, she uses a refreshing spray that instantly touch dries the wax. It feels lovely and cooling on your skin. She then uses a wax strip to apply oil, removing any leftover wax residue and rubs mango scented after waxing lotion to sooth the skin. She walks you to the counter and books in your next appointment. Now how do you feel?
Pushing people in and out your door is not the way to create ongoing, loyal customers. Not to mention, anyone would prefer to relax on their back for majority of the treatment rather than be put in awkward and compromising positions. This first scenario mentioned uses a rough and quick technique; this can cause the hairs to snap at the surface which can result in severe ingrown hairs, bruising and very tender and sore skin for your client.
While you get quicker with experience, a good Brazilian wax generally takes on average 20 minutes to complete. It’s not uncommon however for it to take up to an hour when just starting out as you need guidance and can sometimes be a little timid! With a new client, I would always make a longer appointment as you never know what you are going to be dealing with. If you are shown a good technique from an experienced waxing mentor to start with, after a few goes you will feel much more confident and be able to perform each treatment in a reasonable amount of time with flawless results!
There are always hair removal fads coming and going within the beauty industry (see my previous article ‘Waxing is here to stay’). In this article I discuss why many other hair removal techniques are fads. The 7 Minute Brazilian and new waxes claiming they are not waxes are no different! Do not be fooled by marketing tactics, they are designed to trick and confuse you.
After traveling in the USA and UK, it is common feedback that Estheticians or Beauty Therapists are only using one type of wax; either strip or hard. It is absolutely necessary to have both! Strip Wax and Hard Wax are used on completely different areas, not just for Brazilians but with the whole body. You need to be mindful of different types of skin you deal with. Mature skin, dry skin, oily skin, sensitive skin. Older clients for example have very delicate skin and we need to be especially gentle as it can tear and bruise easily. I would always use hard wax on older clients as it is much easier on their skin, this also goes for women who are going through menopause. Caring for your client is part of being a good therapist and ultimately, it comes down to you being passionate and confident about what you do.
Waxxxpress offers one-on-one training, group sessions and in-salon workshops where you learn proper techniques and are educated about superior waxing products. You have to like what you do, in any career and continually update your skills. Treat your clients the way you would like to be treated and make their appointment more than just a maintenance routine but an experience that they look forward to each month.
Always keep in mind that it will take more than seven minutes to perform a treatment AND win over your new clients. With the time it takes arranging advertisements and marketing to draw in new customers (not to mention the costs involved) spending that extra time ensuring you keep a client is only common sense.
Lilliane Caron is Owner & Director of Waxxxpress. If you’d like to ask Lilliane Caron for some advice on your own salon, email [email protected]
Choosing a wax sounds simple enough but it often comes with much confusion. What works for some therapists may not work for others. There is no ‘one fits all’ approach in either scenario. At the end of the day it comes down to knowing what you want and what suits you best because the perfect fit for you could be completely unsuitable for another therapist. It is important to pinpoint the aspects you like and dislike in a wax. With your wax being your most important tool, it’s worth putting in a little effort! Word of mouth, education and recommendations get you about half way, but the other half comes from your own research and testing.
These days marketing is much more than just flashes of low prices, terrible jingles, and SAVE! SAVE! SAVE! signs. This is a stereotypical and very out dated view of marketing. Not only is it no longer the case in most industries, but it also undermines all the hard work that actually goes into providing helpful and educational material for customers. It is now so easy to do your homework on the latest products and technology on the market before you even spend a penny. I may not be the most ‘tech savvy’ person out there but you will find me researching on the internet, reading reviews and joining discussion forums in order to stay up to date with the latest things going on in the beauty industry. There are passionate professionals all over the world sharing their thoughts and advice through channels such as LinkedIn, group forums and through webinars.
Another great way to help you make up your mind is word of mouth. I am not saying everything you see or hear should be taken as gospel, but these days there are reviews on absolutely everything and there is nowhere for bad products to hide. Keep in mind that reviews are generally only written by people who either love or hate a product so while they can be very helpful, they can also be skewed. It is common sense to ask other therapists what works best for them and which wax on the market is their favourite. This is a quick way to find out which brands are leading the industry. Recommendations from friends and are great because you know they are not biased, it is simply their honest opinion. However as I said earlier and cannot stress enough, everyone is different and we all have our own relationship with the wax.
Because I started out as a therapist, I completely understand how frustrating it is if a wax doesn’t work for you, especially if it is known to be a good wax. But every wax is different; wax not performing could come down to a number of factors such as technique, a faulty heater, incorrect temperature, or that it’s not the best product for the job at hand. Some hard waxes require a core of harder wax in the centre when at the ideal temperature, whereas others are completely melted. If one therapist dislikes a wax that generally has a great reputation, it may be because they are using it wrong. To find what you like and don’t like requires testing, but you need to make sure you are testing it with all the accompanying knowledge in mind. Here is where speaking to the manufacturer comes in handy.
Manufacturers know their products better than anyone and can always provide helpful information and tips on how to use each product. They generally have a range that is made up of a variety of waxes and products all designed differently, so there is a perfect fit for everyone.
I cannot stress how important it is that you understand how a wax is best used; how thin/thick to apply it and the skin and hair types it is best for. Climate and the pre and post products you use (or don’t use) in conjunction with waxes can also play a part in how they perform. The manufacturers is the best contact for explaining all of this. Manufacturers that have a chemist, developer and fully qualified educators on site that are available to speak with you is very rare, but when given the opportunity to speak to them, you can be privy to a wealth of knowledge. Don’t be afraid to ask to talk to the big guns if you would like additional technical information!
At Waxxxpress we will ask our customers a few simple questions to determine which products from our range best suits their preferences, with no agenda. We would never recommend a product simply because it was new or was more expensive because our reputation is tarnished if the customer ends up dissatisfied with our recommendation. In saying this, there is only so much we can do, it all comes down to you knowing what you want from your wax. Do you want a creamy wax? A clear wax? A wax that is gentle on the skin? A wax that removes every single hair in one go? A natural wax? A water soluble wax? A wax that doesn’t snap or go brittle? A hard and strip wax in one? What is your customer base like? What services do you do most of? Who are your clientele? These are the things you need to know. You need to work out which aspects are most important you; that is the key to making up your own mind.
If you do end up trying one product and find it’s not for you, don’t dismiss the whole brand. I know from my own company, that every wax we manufacture has a specific customer in mind; we certainly don’t follow the ‘one wax fits all’ approach. There are 8 different hard and strip waxes in the Waxxxpress range for a reason. Choosing one might be daunting, but that’s when you need to speak up and ask questions, look for answers. I promise you, if you haven’t already, you will find the perfect wax for you!
Lilliane Caron is Owner & Director of Waxxxpress. If you’d like to ask Lilliane Caron for some advice on your own salon, email [email protected]
Money is never something you should take for granted. The economy is completely out of our control and can change in the blink of an eye! This is why it is always important to consider ways to minimise wastage and costs within your workplace so you are prepared for anything. Currently, the massage industry is thriving, especially these days where more and more people are realising just how beneficial a regular massage is for their health and wellbeing – not just a yearly treat!
When it comes to saving money it involves more than just looking at the dollar sign on each product. Sure, the product with the lower price tag may seem like the obvious choice, but is it really the most economical? The quality and performance of a product plays a much bigger role than its cost. Choosing products based on price is not the way to save money – often they will end up costing you more due to a number of factors. When it comes to massage in particular, your choice of oil alone can save you huge dollars!
Using a water dispersible oil is not only a pleasant surprise for your clients (who rejoice when they leave without the sticky, oily residue of their treatment) but also a pleasant surprise for your pocket! Oil can leave very obviously stains on both your uniform, towels, carpet etc. The cost of continuously replacing these items every couple of months is proof enough that a water soluble option is going to save you money in the long run. Water soluble oil is easy to wash off; you can simply place your towels in the wash at the end of the day and have fresh, clean, new looking towels ready for the next day. Top quality oils will also not leave your salon smelling ‘fatty’ over time or go rancid.
The packaging may seem like a very minor aspect when choosing a product, but can play a huge part in the amount of wastage there is. For example, oil that needs to be poured into a secondary container inevitably results in small amount of waste that is left behind in the container, but the great risk here is over pouring and over estimating the amount of oil you require for the treatment. An easy way minimise waste is to use an oil with a trigger spray. This allows for a thin layer of oil to be even dispersed over the client and allows the therapist full control over how much product they use. Plus you don’t have the risk of spilling and wasting the product during your treatment.
Using unscented massage oil and adding your own essential fragrances is a cost effective alternative to buying multiple oils. Make sure you find an oil that will not alter the fragrance of your essential oils once added. Oils that are made with inferior quality ingredients can alter the fragrance so it is something to be mindful of when finding your perfect base. Generally you will receive a better price for buying in bulk, making the concept of customising an unscented oil a great way to save money (not to mention some storage space also!). Just make sure you use a funnel to avoid spilling and wasting the oil when re-filling.
When selecting towels to use in your salon, big, think, fluffy towels are not necessary. Look for a high quality towel that is reasonably thin and light-weight. This will not hinder your treatment and will mean you can fit more in your washing machine. They will also dry much quicker, saving you time and money.
Finding products that can be used for more than just one purpose is a great way to save a few dollars. These days there are other mediums on the market that can be used in your massage treatments, such as creams and gels. Not only can you use them for your massages but are also make great bases for other treatments on your menu. This is great for salons who also offer pamper treatments such as facials or manicure and pedicures. Gels in particular are extremely lubricating, which means a little goes along way and they also give you fantastic grip and glide. They can be a more economical choice than some of the expensive face creams on the market where you generally don’t get a lot for your money.
So there you have it, small but effective changes which are easy to implement. You may look at these suggestions and think “How much difference could it really make?” I challenge you to put it to the test, you will be surprised! Every single dollar matters in business. Smart businesses will always save on costs and minimise wastage wherever possible – it’s only logical.
Retail products have a much higher profit margin than most salon services. They have the ability to increase your bottom line dramatically, which makes them a very important part of your business.
Up selling retail products at the end of a treatment can sometimes be a challenge, especially if you’re not stocking the right products, or products you are familiar with. You need to make sure you select products that are most relevant to your services and your client’s needs.
When it comes to choosing which products to retail there are a few things you should consider:
Now this might sound fairly obvious but generally in the beauty industry, people want products are going to help fix an issue i.e.; Ingrown hairs, dry skin, skin irritation etc. Make sure you stock products that actually do what they say they do! You only really get one shot to prove to you client that you have their best interest at heart, selling them a product that doesn’t work will hinder your chances of ever upselling them a product again.
Understandably price plays a huge factor in whether or not a product will sell successfully. You are much more likely to up-sell a $20 product rather than a $90 product, especially when the client is already handing over money for a treatment. The key is to make sure you stock products that are affordable to your client, yet still offer a reasonable profit margin for you.
Look for companies that actually provide their stockists with education and training. Some companies will offer this on their website through an online portal or via a company rep that will come and do product knowledge with you and your team. You can’t sell something you don’t know about, so making sure your team are educated about the products you are trying to sell is extremely important.
When it comes to retail, any little bit of marketing can help. Stocking a brand that will provide you with free marketing support such as posters, brochures, t-shirts, window decals, shelf wobblers or even samples can be extremely beneficial. Having content your clients can read while waiting for their appointment is a great way to ‘plant the seed’ and encourage your clients to consider their own needs. It may even prompt them to ask you about a particular product instead of you having to ask them!
Whether your products are vegan friendly, Australian made or not been tested on animals can be huge deciding factors for many consumers. Do your research! Choose products that are manufactured locally by Choose Cruelty Free Accredited companies. This can be your go-to selling point or a great way to spark conversation about why you like the brand and their products.
Often it is easier to sell items when there are several products in the range. It shows that you have a solution for various clients. For example, you could sell a body scrub with a moisturiser or an exfoliating mitt with an ingrown product.
Stocking brands that have a good reputation can definitely increase your chances of making a sale. These days, consumers are paying more attention to what they are putting on their body. Many people read ingredient listings and have a wealth of knowledge about what ingredients may or may not be good for them. Having products that have a good reputation, and known for being made with high quality ingredients means half the work is done for you!
Make sure you are familiar with other products on the market. Know the strengths and weaknesses of competing products so that when asked, you can explain to your client why your product is better.
Whether your retail display is large or small, browsing for products should be an experience! Keep your displays organized and clean. No one wants to buy a product that is dusty; not only is it visually unappealing, it also looks like no one else liked the product enough to buy it.
Make sure you only choose products you believe in, this will make selling them much easier. You will no longer feel like you’re selling anything – you’re just simply recommending products you know will be right for your client’s needs. Your recommendation will start building a trusting retail relationship with your clients, which will ultimately lead to further retail sales.
Lilliane Caron is Owner & Director of Waxxxpress. If you’d like to ask Lilliane Caron for some advice on your own salon,email [email protected]
Generally when people think of the word ‘massage’ they associate it with ‘luxury’, ‘indulgence’ and ‘pampering’. It’s seen as a treat, and something people may allow themselves once or twice a year. The notion that massage is ‘just an indulgence’ is not true. The benefits of massage are endless and something very few people are aware of. Massage can help with balancing emotions, anxiety, circulatory issues, joint and muscle pain, insomnia and much more. It is important that we share the benefits of massage with our clients and teach them that massage should be much more than a little ‘treat’ every now and then. Regular massages help to establish and maintain good health and wellness. From a client’s perspective, understanding this can make the difference between returning on a regular basis vs once or twice a year.
It’s easy to see why massage is commonly described as a luxury; it makes you feel amazing! I love a good massage as much as the next person. That feel-good emotion that we all love is due to the release of endorphins that produce a feeling of wellbeing, whilst stress causing hormones such as adrenalin, cortisol and norepinephrine are reduced. Cortisol is a stress hormone and unfortunately when you feel anxious, your body pumps out even more of it, fuelling your stress levels and causing them to rise. For people who suffer with depression, a massage can be hugely beneficial. Massage therapy helps the body relax by relieving muscle tension and therefore the mind can also relax. Whilst massage is not a long term or sole treatment for depression or anxiety, it can help to temporarily alleviate some of the symptoms, leaving sufferers feeling happier, energised and full of endorphins.
While many people may not be aware of how massage can help on an emotional level, most people are fairly aware of how good a massage can be for your body. Aches and pains in muscles and joints is one of the most common reasons people book in for a massage. These days we are much more ‘deskbound’ than we used to be. Many careers require you to sit at a desk all day long, even as a therapist, we stand on our feet all day long and the most movement we get is walking between clients. It doesn’t matter what career you are in, a repetitive routine and minimal movement will always be taxing on our bodies. Sitting or standing in the same position all day means our muscles don’t get the blood flow they need, resulting in them being stiff, sore and achy. There are even studies that link sitting all day to cancer, and it’s more prevalent in woman. Luckily regular massages can somewhat counteract the imbalance and side effects.
A simple massage can alleviate neck, shoulders and back pain and improve blood flow. Improving the flow of the circulatory and lymphatic systems, allows the body to deliver oxygen and nutrients to other areas of the body and remove toxins more efficiently, leaving our bodies feeling cleansed.
Having your body feeling relaxed and de-stressed is also very important when it comes to getting a good night’s rest. And when it comes to functioning properly, rest and quality sleep is vital to ones wellbeing! According to the Centres for Disease Control (CDC): “Insufficient sleep is associated with a number of chronic diseases and conditions—such as diabetes, cardiovascular disease, obesity, and depression—which threaten our nation’s health.” It is quiet concerning, the effects sleep deprivation can have on our lives. Massage helps the production of serotonin, which is essential for the production of melatonin. What is melatonin you ask? Good question. Melatonin is a hormone that is produced by the pineal gland in the brain. It basically helps control our body clock so we can function properly during the day and sleep properly at night. Most people’s melatonin level starts to go up about two hours before they go to sleep. Melatonin tablets can be purchased; they are typically used by people suffering from insomnia or people who travel internationally to help with jet lag. While these tablets are an option, there is a natural way to go about increasing your melatonin levels, and that is through massage therapy. It the perfect drug free alternative for people who struggle with insomnia.
As you can see there is much more to massage than it just being a ‘yearly indulgence’. Massages are a necessity, not a luxury our clients should feel guilty about spending their pennies on. These are just a hand full of examples that demonstrate the power massage can have on our health and wellbeing, it is important to educate yourself and your clients further so they can maximise the health benefits and you can maximise your business!
To dip or not to dip, that is the question. When the average person thinks of double dipping they picture someone dipping their carrot stick back into the hummus after they have already taken a bite. Now amongst friends and family this may seem like no big deal right, but how would you feel about sharing that one bowl of hummus with countless strangers you have never met? You may be a bit more hesitant to eat the hummus, which is completely understandable!
Double dipping in the waxing industry is much the same; an esthetician uses a spatula to apply wax to a client’s skin and then reuses that same spatula after dipping it in the wax pot multiple times. To some this seems perfectly fine; it is thought that the wax is kept at a high enough temperature which kills the bacteria and germs making the process hygienic. However, many esthetician’s believe this is a myth and that double dipping is one of the biggest health risks associated with waxing. Personally I can see where both sides are coming from. I know this article is going to be very controversial but I’m going to play devil’s advocate.
While everyone seems to have their own twist on what is okay and what’s not, one side of the double dipping debate is that it’s fine; “as long as there is no blood drawn” or “on the legs is ok, but not on intimate areas such as Brazilian.” The ‘dip and dispose’ method is shunned by many also because a treatment uses significantly more wooden spatulas, which increases treatment costs, and also results in increased wastage and landfill. Many therapists also prefer to use a metal spatula with strip wax in particular, as they retain heat and reduce pulling on the skin.
With guidelines and regulations differing from council to council and so many personal opinions being spruiked, it’s understandable that there is such confusion about what is right and wrong. I have no doubt that many esthetician’s are completely baffled over this dispute. I have been in the industry for over 35 years (for many of those, I did double dip) and even my opinion has changed a few times on the matter over my waxing career.
Yes it is concerning to think that double dipping could possibly cause the transition of any diseases or bacteria between clients and of course no one agrees with putting the safety of their clients in jeopardy. But let’s back in the old days, wax was recycled which meant melting down your wax (that contains hair, skin particles, sweat and who knows what else) every night, sifting out the hairs and then reusing it the next day. Some esthetician’s to this day still sift their wax. So why the uproar now?
These days consumers in general are much more ‘educated’ and aware of what can harm or affect us. We hear things on the news, we find things on the internet and we actively hunt for information regarding products and procedures. With double dipping being the talk of the town at the moment, let me tell you, many clients are looking out for it! I’ve noticed that some salons are even using the fact that they don’t double dip as a selling point.
Clients judge us from the minute they walk in; our customer service, our personal hygiene, appearance, presentation of the salon and our work station. Of course our technique is just another part of the experience that our clients choose to return for (or not!) With all the negative connotations associated with double dipping these days is it really worth the risk of losing multiple clients based on your hygiene practices alone?
It’s clear that the hygiene standards throughout the world are vast and what some people deem as acceptable is totally unacceptable to others. For example, my local area guidelines state that double dipping is not encouraged (but is not illegal) and if you are to do it “all waxes should be kept undisturbed at a minimum temperature level of 70–80ºC for a minimum of 15 minutes between clients.” I know many people will be mortified at the thought of this.
When you think about it, using cartridges on more than one client is essentially the same as double dipping. Some people believe that when the roller head is applied to the skin and then rolls back through the wax, bacteria and skin particles are being rolled back into the wax cartridge. Refillable cartridges are an extremely economical choice for esthetician’s and are very common. I recommend that the refillable roller head be removed, disinfected after each client, refilled and returned to the warmer for 15 minutes to eliminate any bacteria.
Another controversial subject is gloves. When I first started I never used gloves; I would always disinfect my hands and the only time I would wear gloves, was if I had a cut. I have come across many esthetician’s who still chose not to wear gloves. The one-glove technique is extremely popular in some areas of the world. Many find gloves restricting, especially when they don’t fit properly. They can cause sweating, can rip, get sticky and slow down your treatment, as well as increase your supply costs.
Again, the thought of any esthetician’s not using gloves may seem unacceptable to many but if they are following good hygiene, using hospital grade disinfectant on both them and the client, scrubbing under their nails and doing everything else right, is there really an issue? What concerns me more than anything I’ve mentioned above is that people are so worked up about double dipping but not that there are unlicensed, incompetent esthetician’s out there bruising, drawing blood, damaging skin and traumatizing clients with bad waxes which are turning people away from waxing forever. I’ve been in salons that have wax all over the floor, pot and trolley; trimmed pubic hairs left on the bed and used strips hanging out of the bin! Just because they don’t double dip does not mean they’re even close to maintaining a sanitary salon
In relation to wax becoming contaminated with skin or blood borne viruses from one client to the next, the Health Guidelines for Victoria, Australia (where we manufacture our products) state “There is insufficient evidence to clearly demonstrate the extent of this risk, but it would appear that the risk is low.” Low is good, but low is not 100%, so why would you risk it? Double dipping is against the law in a number of places around the world and completely acceptable in others. Become familiar with your local guidelines. Your personal opinion on the matter and what you do in your salon don’t have to be one and the same. Whether or not you agree that double dipping is unsafe, if it is against your local health regulations it is not worth receiving a hefty fine or losing your cliental over! We should always assume the worst and perform our services responsibly to minimise the risk to our clients and to ourselves.
The key to achieving the PERFECT BRAZILIAN!
Brazilian waxing can be a hugely profitable treatment when performed correctly and efficiently and is by far one of the most common services performed in many salons.
Lilliane Caron is often asked to demonstrate her renowned Brazilian waxxxing technique to students and salons the world over. Below are Lill’s essential products when it comes to XXX waxxxing.
I am a creamy waxxx for sensitive areas & mature skins. My creamy texture with exotic coconut and high-flex formula makes applying hot waxxx a dream! Gentle enough to use on the most delicate areas and formulated with titanium dioxide I am perfect for XXX waxxxing.
Similar to Coco Nuts, I am formulated with Titanium Dioxide for a seductive strip waxxx without the redness and irritation, just heat me, spread me and strip me. Lilliane always recommends a combination of both Hard and Strip waxxx when performing a XXX treatment, use both me and Coco Nuts to perform the ultimate XXX! My velvety texture glides on smoothly for the most pleasurable waxxxing experience.
Use me with all strip waxxxes for better waxxxing performance. Who better to trust with fabric than the Italians? For superior absorption and fast efficient results I do it best. Crafted to perfection, I won’t fray or tear for Bellissimo performance!
Micro Defence is a revolutionary hospital grade disinfectant that provides up to 2 hours protection from all germs and viruses. Organically derived, it has a kill rate of 99.99% on contact with a wide range of bacteria, fungi and viruses including Herpes Type 1 & 2 as well as Hepatitis A & B. Chemical & alcohol free, dermatologically tested & safe to use on sensitive skin and intimate areas. Micro Defence provides natural protection for therapists and their clients.
Keep Calm and Waxxx Off! My dry oil formulation provides superior emolliency and quick absorption for a non-greasy feel! Stay optimistic and trust in me as I dutifully lead your clients skin to victory from an invasion of in-grown hairs and bacteria. I remove waxxx residue and ensure a clean, calm, perfectly composed complexion.
Use my magical jet set mist to instantly touch dry hot waxxx. My high speed formula means there is no more waiting time so you can fly through waxxxing treatments at supersonic speed. With Brazillian’s being a little personal, it’s normal for your cient to get a little flustered and have their body temperature rise making it harder for the waxxx to set quickly. I am made for hot and humid conditions so I am a life saver when it comes to XXX waxxing! My quick dry action and cooling sensation combine to make waxxxing a breeze.
Say farewell to sticky wax residue from the skin with my nourishing and soothing formula. I’m a non-greasy and dual active treatment with vitamin A & E, to protect and purify your client’s delicate skin, providing a revitalised appearance that’s sure to impress! Available in both Tea Tree Oil and Mango & Witch Hazel fragrances in both 250ml and 1lt bottles.
Crafted from the highest quality Surgical Stainless Steel, Grip® is the No.1 choice in professional implements. Each tweezer is engineered to the highest standards, ensuring precision every time. Durable, hygienic, comfortable to hold and guaranteed not to rust! GRIP® tweezers are a salon must have! These are ideal for getting those few tiny hairs the wax just won’t pick up or for removing ingrown hairs safely.
Now you know what tools it takes to perform a perfect Brazilian it’s time to put your tools to work and give your clients that smooth confident XXX they’re looking for!
See you soon!
P.S. If you have any questions for Lilliane or the Waxxxpress Training Team, we’d love to help! Please email your queries to [email protected]
Being a Beauty Therapists opens so many doors; I think a lot of people forget that there is much more to this field than just working in a salon day in, day out. Becoming a Beauty Therapist, for me, has pathed the way for a life changing career. I have experienced so many different aspects of beauty therapy, as have many of my staff. Working in the salon, working in sales, conducting training, public speaking, manufacturing, travelling the world –the list goes on! The possibilities and experiences are endless and I think that is what sparked my passion initially. I also love the level of faith people place in me. There is a personal level of trust between myself and my clients when I am conducting a treatment, they are confident in my technique and experience to provide a safe and comfortable treatment. There is also the trust between my company Waxxxpress and the customers who trust (and expect) our products to give them the best results every time – there is nothing quite like having the support and trust of so many people to make you want to keep going and be the very best.
The top things I look for in my employees have to be Initiative, a willingness to learn and awareness of others. I have hired many people who before they walked through our doors knew absolutely nothing about wax or waxing. Knowing wax is in no way a pre-requisite that we look for in an employee, but having the enthusiasm to learn and an understanding that learning is continuous is very important! As I travel frequently, I need a team that will use their initiative to make sure everything keeps flowing smoothly while I am away from the office. There are always a million things that need to be done on any one day and I’m very thankful to have great employees that can push themselves to ensure we reach our goals. The most important trait for any employee in my eyes is awareness. It is so important to have people who are aware of others of what is going on around them, who can see when things are tough or stressful and are prepared to put their hand up to help a fellow colleague. These people are passionate not just for their job but for the company as a whole. You cannot realize a dream without a team, so having the right one is extremely important.
My parents would have to be my biggest role models. My mother was an extremely hard worker and had the most dedicated work ethic of anyone I’ve ever known. This has been instilled into me and I strive to be more like her every day. When I believe in something I put everything into it. When I was young my father would always tell my sisters and I not to fight and to be kind to one another. As we grew older so did his lessons and his number one rule for us all was to “surround yourself with young people – they will keep you moving and young at heart.” I love this piece of advice, and it’s very true. Especially in this industry you need to surround yourself with people who keep you young, vibrant and full of energy as it can be quite a demanding role. I also travel regularly to conduct international training and I gain a lot of inspiration here. I am very fortunate to be able to visit other countries and see firsthand not just how the beauty industry works differently but the world – these trips are always eye openers for me. A lot of people think that after this many years you could maybe sit back and enjoy all your hard work, but for me there is always something else to do. We are constantly evolving and taking aspects of the company to a new level. To this day I am still in the office almost every day in a sales capacity, researching, developing and training. I am surrounded by a great team of staff who all have different skills and talents that they bring to the table; I admire and learn from them all each day.
Coconuts Hard Wax. Our ingredients were unlike other waxes on the market as we used synthetic resin. Synthetic resin also known as hydrocarbon resin or polycyclopentadiene is a manmade resin. We are trained to think natural is always better, but when it comes to resin this is not the case. Resin derived from trees are unrefined and can cause allergic reactions and product instability. This is what made Cocnuts stand apart it was much safer, more consistent in production batch to batch and easier for the therapist to work with. High quality synthetic resins are easy to colour and fragrance and often appear fresh and clean, hence the creamy white colour of Coconuts! Coconuts has quickly gained a reputation for its exceptional flexibility which makes Brazilians and waxing delicate areas so much easier. It will not go brittle or crack on the skin, delivering unrivalled results and giving confidence to even the most inexperienced therapist. Coconuts combined with my unique waxing technique ‘The Butterfly’ and ‘The Secret Garden’ provides exceptional results for both the therapist and the client. Every week I get emails from therapists telling me just how much they love this product and how they as well as their clients can feel the difference.
To be successful you need to think it, visualise it, practice it and believe it. Just like with any job you need to start at the bottom and work your way up, this gives you a better understanding and appreciation for when you finally achieve your goals! Nothing good comes easy these days, you have to work for it and then slowly things become easier because you have done the hard yards! Get a casual job or work experience in a salon while you are studying; cleaning, answering phones, working in reception. Practice makes perfect and while it may not all be hands on, any experience is good experience. A good work ethic, dedication and customer service skills can get you a long way in this industry, not just with getting hired but also when it comes to getting regular repeat customers.
If you are looking at opening your own business the key is not to over complicate things. You need to keep it simple and specific to what you know best. This applies for business in general not just with beauty therapy. There is nothing more satisfying than making your dreams happen, but you need to be prepared to work hard. Running your own business is in no way easy – if it was easy everyone would do it!
Lilliane Caron – Founder of Waxxxpress If you’d like to ask Lilliane Caron for some advice on your own salon, email [email protected]
Brazilian’s can be one of the most daunting treatments for therapists who are just starting out, however they don’t need to be. My advice is to get your foundations right. Find yourself a mentor, someone you can ask for advice. I often get students and even experienced therapists emailing me, in need of advice, and I’m more than happy to help. Sit in on a demonstration or if you feel like you need it, book yourself in for a one-on-one workshop. Then practice, practice, practice! The more you do, the more you’ll experience different body shapes and sizes, different hair types and challenges that you need to find your way through.
It is very important that you have high quality products, especially your waxes. Hard wax should not go brittle and break when you’re removing it as this takes up time, and is also not pleasant for the client. If you’re finding that your hard wax is taking too long to set, then try a Quick Dry Wax Mist. Ideal for hot and humid conditions, this will touch-dry the wax instantly and can also be used to spritz over the client if it’s a warm day.
Ensure your trolley is set up properly with your pre and post products hanging from the side, and your wax pot at the front. There’s no need to reach over products to get to the wax – this only makes for more clean up. Keep your wax pots turned on throughout the day, even if there are no clients booked in. Too often I see salons with their pots turned off and it means they completely miss the opportunity of servicing walk-in clients, or they lose precious time waiting for the wax to heat up. Make sure you top up your wax pot after every client, either by pouring more in or adding a hard wax melt. Microwavable waxes can save lots of time, and make topping up your wax pot very convenient.
As you perfect the above, you will reduce the time it takes to do perform each treatment and your waxing will ultimately will become a ‘waxperience’ the client will want to repeat.
NEW!!! Hydro 2 Oil now on FACEBOOK AND TWITTER!
Hydro 2 Oil is now on Facebook and Twitter! If you haven’t already, head on over and follow to keep up to date with the latest information, offers and posts about Hydro 2 Oil.
The best way to ensure you never miss our Facebook posts is to set yourself up to get notifications. This way you can share with your followers right away, without having to check if something new has been posted.
Here’s how to do it…
1. “Like” the Hydro 2 Oil Facebook page.
2. Click on the “Liked” button above. It will bring up a drop down menu. (See image below)
3. Click on “Get Notifications” so that a tick appears next to it.
Hydro 2 Oil have a range of marketing support available to help assist your business! Let your customers know you are a proud user of Hydro 2 Oil products by using the below marketing materials.
Show your clients that your business uses only the best by displaying a range of Hydro 2 Oil posters in your salon! They are also a great way to inform your clients of the benefits of using Hydro 2 Oil.
The Hydro 2 Oil digital banners are available in a range of sizes that can be placed on your website, used in your social media and in emails to your customers.
Keep things looking consistent with Hydro 2 Oil Marketing Material throughout every aspect of your business. The Hydro 2 Oil Desktop Background is professional, clean and sleek.
The Hydro 2 Oil Facebook and Twitter pages are a great tool for your business to get involved with! Like, comment and share the Hydro 2 Oil posts. The posts are informative, fun and designed to inform your customers of the benefits of massage and a top quality massage oil.
Share these posts with your customers – tell them why you choose to Hydro 2 Oil in your treatments.
All the hard work is done for you!
There’s no need to create your own marketing material when we have already done the hard work for you!
Don’t hesitate to get in touch if you have any other ideas for how we can help!
See you soon!