Welcome to Just another Jupiter X Template. This is your first post. Edit or delete it, then start blogging!
Lilliane Caron discusses the differences between waxing and sugaring.
Sugaring has been around for centuries and is an early form of waxing. It’s currently enjoying a resurgence in the beauty scene. While most therapists are well aware of sugaring and it’s deep history, Body Sugaring is becoming an increasingly popular request from clients, today.
So why, after centuries of flying under the radar and being outshone by waxing has sugaring started to make a comeback? These days’ consumers are looking for more natural alternatives for their food, skincare and cleaning products. We are taking more notice of what were putting on and in our bodies.
Firstly, let’s discuss what body sugaring actually is. The technique of sugaring uses a natural toffee-like substance that is kneaded into the skin repeatedly, removing the hair as it goes. The paste is spread or moulded onto the skin by hand or with a spatula against the direction of hair growth. It’s said to seep down into the hair follicle and wrap itself around the shaft of the hair. When the sugaring paste is ‘flicked’ off, the hair including the bulb, slides out in the direction in which it grows. This technique differs to waxing which removes the hair in the opposite direction. One of my very first memories of hair removal is making my own sugar paste with my Lebanese friends and using it on each other! Back then sugaring was more common because you would actually make it yourself in a pot on the stove. How funny it is, that everything seems to work in a full circle!
While waxing and sugaring techniques are different, the results are much the same when performed correctly. Therapists who have been trained in waxing and decide to offer sugaring essentially need to ‘unlearn’ everything they know about waxing to become proficient in sugaring and perfect their technique.
Some clients will swear black and blue that sugaring hurts less than waxing, but just like any treatment it really comes down to the skill of the therapist. Both techniques remove hair from the follicle and that’s not going to tickle. They can however be substantially less painful if the therapist is performing the treatment with good technique. Sugar addicts claim that waxing can lead to more broken hairs, however without a proficient technique sugaring can too. So the key message here – is whatever your choice – waxing or sugaring – ensure you are well trained and you use good quality products on your clients.
Anyone who has ever heard me talk about waxes, will know that the consistency of your wax is vital when it comes to delivering the perfect waxing treatment. Sugaring is no different. Sugaring paste is warmed only slightly, making it almost impossible to burn clients. The paste gains temperature through body heat and this can play a role in how it works. It can also work differently in warmer climates and spoil easily. It will crystallise if exposed to moisture – even the smallest amount of sanitising solution or water can affect the consistency and effectiveness of the product, and if it’s heated too much it will burn. A big advantage of sugaring is that generally only one ball of paste is required per body part, so there’s no going back and forth to the wax pot or risk of double dipping.
Sugaring pastes are available in different varieties. Firm pastes are ideal for beginners as they’re easier to control. They are designed to be used on warmer areas of the body like the Brazilian and underarm, are good for smaller areas of the body and for use in warmer climates. A soft paste is suited to a more experienced therapist and for use on larger areas such as legs and arms that normally aren’t as warm. I find using a sugar-based strip wax in conjunction with your sugaring paste can speed up the process of removing hair from the larger areas whilst still giving your clients an all-natural treatment.
Ingredients in waxes can vary greatly; they can be derived from unrefined resins (pine resin) or synthetic resins. There is much less room for variance when it comes to manufacturing sugaring pastes. Sugaring pastes or gels are essentially made from sugar, water and lemon juice. While all recipes are slightly different, it has been made from those same basic ingredients since it originated in the ancient Middle-Eastern practice centuries ago.
Because of the basic and natural formula, sugaring is gaining a reputation for not causing skin irritations, which is backlash that waxing can sometimes cop. Sugaring can absolutely be a solution for clients that choose not to wax because they suffer from reactions and irritations from even the most sensitive waxes.
If you’re considering adding body sugaring to your treatment menu, there are some important things for you to think about. Firstly, ask your clients if they are happy with their waxing treatments? If they’re not happy, delve into the reasons why. Are your therapists lacking confidence or expertise? Rather than re-training your staff in a skill they have already learnt, maybe they would benefit from a refresher waxing workshop. Getting their waxing skills up to scratch will be a lot easier, quicker and cost effective than learning an entirely new technique.
You need to determine if sugaring fits your business model. Some salons and spas base all of their offerings around natural, vegan friendly and organic products and services, and this can be a real point of difference. There will always be a niche client market wanting holistic and natural treatments, and business savvy salons can reap the benefits of this. Salons offering this exclusive service will generally charge more than a waxing treatment as it does take more time to perform and while cost effective, the paste does cost more per kilo than most waxes. In saying this, clients seeking natural alternatives are generally willing to pay that little bit extra.
If you have a mobile business, sugaring can be a great option, especially if you’d like to specialise in it. It requires little to no heating, making travelling and setting up for appointments easy and one ball will generally get you through an entire treatment. As sugaring paste can simply be washed off with warm water, no extra product is necessary during the treatment or for cleaning-up. Clients can be turned over quickly and efficiently. Just remember to clean your mobile station regularly as ants LOVE sugar!
You should also keep in mind personal preference, it’s no secret that I favour waxing, I find sugaring more taxing on my wrists. But everyone is different, I know therapists who find sugaring to be much easier on their body, so it really does come down to what you like doing and how your body works.
While sugar paste will not necessarily replace all waxes, there may be a place for it alongside the waxes on your trolley.
Lilliane Caron is Owner & Director of Waxxxpress. If you’d like to ask Lilliane Caron for some advice on your own salon,email [email protected]
Lilliane Caron discusses what happened to the art of waxing and those who have a passion for it.
It’s the season to be merry so what better time to reignite your passion for waxing. Get ready for an influx of old and new clients wanting to look great and have silky smooth skin for summer – all at the last minute!
Every day we hear salon owners asking the same questions; where can I find therapists who are happy to wax all day long? And why are so many therapists hesitant to master both the male and female Brazilian? These questions always seem to come up at the busiest times of year whilst you should be thinking about preparing salon and retail promotions, rosters, gift vouchers and your extended trading hours! Whilst not forgetting to update those client details, email addresses and posting to social media – just to add to your already busy workload!
With so many different decisions to be made and services to master within the beauty industry, it can be difficult to know what is important to focus on. Salon owners and therapists can often get side tracked by services that don’t generate much income for a salon. Waxing is the bread and butter service of any salon and as a therapist you should not only list this skill on your resume, you need to be sure you excel at it too.
There are a variety of benefits and amazing opportunities that come with being a skilled waxing therapist. Focussing on improving your skills will make you passionate about waxing and you will never lose clients when you’re a passionate and efficient waxer!
Many different types of people look to waxing as an affordable method of hair removal, so the work opportunities are endless for those who want to make waxing their full time profession. The truth is that the clientele for hair removal is not just limited to ‘twenty-something year old’ females anymore! Men now too are interested in the benefits of waxing, and why not, it is a great solution that is very effective.
Male waxing is a trend on the rise, and it doesn’t look like it will be going away any time soon. We have seen men feeling more and more comfortable with taking care of themselves and the way they look. Which means; the male Brazilian, XXX intimate waxing for men! It’s truly important as a therapist to master your male and female Brazilian waxing technique; otherwise you’ll be cutting out half of your potential profits! If you aren’t feeling one hundred percent confident with intimate waxing there are plenty of resources available to you for mastering this technique.
According to The Guild of Beauty Therapist’s 2017 Beauty Industry Survey, waxing and shaving combined still remains the most popular form of hair removal at 65% of participants. A small number of clients chose alternative methods such as, Intense Pulse Light Therapy (1.5%) Laser Hair Removal (2%) Sugaring (4%) and Threading (28.1%)
IPL and laser hair removal is not accessible to everyone (such as those with skin conditions, younger skin, and certain hair types) so waxing is the only alternative for a lot of the population.
Sugaring can be more painful and irritating for some people, more so than regular waxing. As Sugaring isn’t available everywhere it is still considered a niche hair removal treatment with limited availability.
Shaving remains the most convenient method however we have to remember that it isn’t always the cheapest or most effective option. You can cut yourself, which is a huge cause for concern, as cuts in the pubic area can leave people more vulnerable to infections such as STIs. Waxing really is the safest option as it may prevent repeated injuries since it removes the whole hair follicle and extends the period before the hair grows back.
On average, 15 wax treatments are carried out each week in the UK by over 36,500 salons. This adds up to 23.4 million per year!! Clients don’t wax for a special occasion either; 79% claim that they always like to be hair free, meaning that you can rely on wax appointments as repeat business for your salon. With those kinds of statistics it’s difficult to dispute that waxing is a thriving salon service and there is significant money to be made!
Top waxing services:
1. Eyebrow shape
2. Brazilian & Intimate XXX waxing (Male & Female)
3. Back Wax – Male
4. Chest Wax – Male
5. Full Leg Wax
6. Arm Wax (Half)
YOUR SECRET WEAPON:
As you can imagine, the product used when waxing is just as important as the technique! Inconsistent wax makes the therapist’s job more difficult, especially when waxing sensitive, intimate or XXX areas.
Over 35% of therapists use the wax brand that they were taught with in school. Caronlab believe in supporting the future of waxing and we offer a range of training, product knowledge, waxing kits and workshops for school, teachers and students.
Inferior waxing companies continually change their wax formulations without letting the end user know, but when waxing with Caronlab products you can be certain they will help you to master your art! We are committed to salon innovation and are the preferred brand for both Beauty Therapists and their clients. Known for our superior products and the results they deliver Caronlab Australia is the only choice in professional hair removal products and accessories.
If you are serious about a career in beauty, waxing is definitely a must know treatment! And if you’d like to brush up on your skills or you need more confidence in intimate waxing, our courses are the best on the market. I have a very specific waxing method that is both unique and I have taught it to many around the world. It will give you the confidence you need to build on your waxing skills. Please contact our team of qualified trainers who can offer you one on one workshop or group training.
My first business (opened almost 40 years ago) is a salon called Smooth & Tan. Designed by a therapist for beauty therapists, my waxing rooms are built to make waxing more efficient for both the therapist and the client. Still running today, I invite you to come and visit my salon if you are in the Geelong area. Let my knowledge and passion for waxing help you!
Lilliane Caron is Owner & Director of Waxxxpress. If you’d like to ask Lilliane Caron for some advice on your own salon,email [email protected]
Lilliane Caron discusses hyperpigmentation and why it’s an avoidable and unacceptable side effect of waxing. for your salon.
You may have read that waxing can cause darkening and darker skin patches called hyperpigmentation. The facts are, with superior product and expert technique, waxing won’t cause hyperpigmentation at all. Products or packages on offer that include serums claiming to reduce hyperpigmentation after waxing are essentially degrading to the wax industry. Skin damage due to waxing is unacceptable. A client shouldn’t leave a wax treatment feeling anything less than amazing, let alone loaded up with after-care products for an avoidable condition. Hyperpigmentation can occur after skin lifting, burning, irritation and bruising, all of which are completely unacceptable during the waxing process. Promoting a product/cure to treat an avoidable occurrence is simply lowering industry standards and that’s just not good enough for clients or our salons.
Hyperpigmentation occurs when excess melanin forms deposits under the lower layer of the epidermis and darker patches begin to appear. There are two types of hyperpigmentation, Passive Pigmentation and Post Inflammatory Hyperpigmentation (PIH).
Passive Pigmentation occurs when an internal imbalance stimulates our melanin producing hormones and generally occurs in women around times of hormonal changes such as puberty, pregnancy, contraceptive medication, and menopause.
Post Inflammatory Hyperpigmentation, is the result of skin trauma. When our skin is in distress, our melanocyte cell is stimulated to send melanin to the skin’s surface (between the dermis and the epidermis). Where waxing is concerned, the preventable trauma associated with hyperpigmentation occurs when the skin layers have been damaged due to lifting, burning, irritation and subsequent bruising. The occurrence of ingrown hair can be lessened during waxing when using the correct techniques. The scarring and darkening of the skin due to an infected ingrown is similar to acne scarring and can occur when the hair diverts while growing back through the surface of the skin.
Our products are best sellers because they are trusted to deliver a smooth and efficient Brazilian waxing treatment, without any side effects. Our kits offer every in-treatment product required delivering the entire service from pre-waxing hygiene, to postwax treatment and even room hygiene once the client has left the treatment. We’ve never considered wholesaling or retailing unnecessary after-care products because our waxes and pre & post products are superior and we care about your salon’s bottom line.
But it’s not just inferior products that are damaging the industry. Improper technique, speed waxing, 7 minute Brazilians, and the like are all grounds for skin trauma and un-happy clients. My article The Truth About The 7 Minute Brazilian goes into more detail about the importance of looking after our clients and taking the time to make sure we use gentle techniques. Again, hyperpigmentation is an avoidable side effect so let’s talk about prevention…
Prevention is better than a cure
• Conducting a thorough skin analysis is imperative to getting to know your client’s requirements. Observations to consider include skin tone (darker tones are more prone to hyperpigmentation upon damage), the client’s age and any medications he/she may be using, as well as topical skin care products and ingredients. Each of these factors can determine skin health and elasticity and what wax treatments are most suitable. For all skin types, when waxing sensitive and intimate areas, we recommend Brilliance Hard Wax. It contains Titanium Dioxide to reduce skin redness.
A skin analysis is also a GREAT time to cross-promote your services. Whilst talking to the client on the condition of their skin you can upsell a suitable facial or body wrap to improve the health and appearance of their skin.
• Skin preparation is imperative to an effective and trauma-free wax. Micro Defence Foam is ideal for facial and intimate areas as it is an alcohol and chemical free biocide that eliminates germs, removes oils, surface dirt, moisture and makeup. Caronlab’s Pre Waxing Skin Cleanser is ideal for the body. Prepping the skin ensures that the area is clean and the wax grips the hair first time every time so no need to repeat waxing the same area which can lead to skin lifting.
• If you use an inferior product or you haven’t considered a suitable wax for your client’s skin type, it can lead to skin lifting, burning, pulling and bruising which as we know can lead to hyperpigmentation during the healing process.
When you’re assessing your wax ask yourself the following; does it grip the hairs? Is the consistency stringy? Does it smell of resin or chemicals? Does it lift the skin? Does it cause redness and irritation? Does it cause ingrown hairs or pimples? Does it require the use of a pre-wax oil to protect the skin? If you answered yes to one or more of these you definitely need to rethink your wax. Consider a wax that is pliable, consistent, nourishing on the skin, has a subtle aroma, and of course, is removing hair properly. Brilliance the original white wax has been the number 1 selling wax in Australia for 10 years. If you are using a superior wax with a good reputation and still experience difficulty, it may be your technique. Don’t hesitate to ask the manufacturer. They can provide some tips on the best consistency and technique for using their wax. After all, they know it best!
• The number one most crucial step to avoid the horror of skin damage during waxing is technique. Training and up to-date knowledge is imperative to protect your clients and your salon’s reputation. Caronlab provides extensive training and support through hands-on workshops. Keeping informed and up to date on the latest products and techniques is paramount to running a successful salon. Innovations in products can change the way our industry performs treatments. We’ve seen a huge rise in the use of film wax since our Brazilliant beaded film wax hit the market. This new product has a lower melting point, unique application and removal technique and can be used all over the body.
• Soothing with an after wax treatment can nourish and cool the skin. Caronlab’s After Care lotions with Mango and Witchazel or Tea Tree Oil, have pharmaceutical properties that actively soothe skin after waxing.
Another factor to consider post waxing is that during the natural process of waxing, dead skin cells are lifted revealing fresh new skin cells. These new cells may be more sensitive and reactive to UV light which is something to be aware of for hyperpigmentation prone clients. We recommend all skin types to wear protective clothing and an SPF 50+ to protect their skin after waxing and beyond.
• Following up with appropriate and affordable aftercare advice is a great way to protect the integrity of your treatment. Breakouts can occur after waxing the lip for the first time, to avoid this use Bump eRaiser Medi Paste. Also as a preventative measure, the entire range of Bump eRaiser (Cool Splash, Triple Action Lotion, Zesty Wash, Exfoliating Mitt) can counteract the possibility of ingrown hair. As a retail option you can make a great profit on-selling this necessary range to your clients and in-turn they’ll be wrapped with the results.
As Therapists, it is our job to do all we can to make a client’s waxing experience, including the treatment itself and the results afterwards as pleasant as possible. Globally, salons and aestheticians have a healthy, booming waxing industry. With IPL becoming increasingly popular we need to protect our client base from scaremongering about avoidable side effects. And if clients suffer from severe side effects because we aren’t using the right products or technique – they definitely won’t be back!
Contact us today if you’re considering a re-fresh in your training and skill set. We’d be more than happy to come and teach you more about our latest products and how they can lead to repeat business and happy clients.
Lilliane Caron is Owner & Director of Waxxxpress. If you’d like to ask Lilliane Caron for some advice on your own salon,email [email protected]
A waxing experience always makes you feel fresher lighter & brighter especially when it’s performed by a confident therapist or esthetician using the correct technique. Here are my 10 top tips on how to have a better Salon this summer waxing season!
1 – The set up
When it comes to your trolley, less is more! Waxing should be a quick and precise process. Wax dries atmospherically, this means you need to work quickly. Make sure your waxes are placed towards the front of your trolley; with all your pre and post products placed behind, or when possible hanging from the side. This allows fast and easy access to your waxes and if you happen to drip wax in the process you are not dripping it all over your other products and tools! This will save you plenty of time when it comes to clean up. Hanging all your ancillary bottles off the side of the trolley will not only making room for your wax pots, but it is also a great way to have quick and easy access to each product. Trigger sprays are a lot easier to work with. There is no need for cotton pads/tissues, you simply spray the intended area and rub in prior to or post the waxing treatment.
2 – Let there be light
Good lighting is extremely important, not just good lighting in the room but extra lighting to make sure you get all those sneaky little hairs! Trolleys with a magi lamp attached are great or even Magnifying glasses that have a light attached (like the eyelash technicians use) are also a perfect tool that won’t get in the way while you are doing the treatment. Simply shine the light over the area after you have finished waxing to check if any hairs have been missed. Make sure your trolley has wheels especially if you have one with a light, this way it can be moved easily around the room and accessible at all times. You would be amazed at the difference a good trolley with all the right features will make!
3 – Make your bed
If the room you are working in is purely for waxing – which is advisable, as this can be a sticky service, it is important waxing table is set up correctly! This is usually the first thing a customer will look at and it is important they feel like they are in a professional and clean environment. The best set up (which requires the least laundry and clean up!) is; the waxing table, covered by a large towel to provide comfort, then covered in industrial plastic, like a transparent table cloth. This way, the bed still looks comfortable and luxurious with the soft white towel; however the plastic cover saves the towels from getting stained by wax, and saves you from changing the towel after each client. If you do happen to drop wax, you simply pick up your citrus solvent and wipe the wax off using a wax strip. If you are looking for an alternative set up, bed roll is okay too, but can also be a bit difficult if the client rolls over and the bed roll goes with them! Perhaps, when performing facial treatments, put a fresh perforated piece of bedroll under the client’s head to protect the pillow. When performing a Brazilian or bikini treatment, place the perforated paper under the body, but not so it is covering the entire bed.
4 – Waxing efficiently
Using an inferior product or the wrong products will make the Christmas period a nightmare! I can’t stress this point enough. It is human nature to want to save a few dollars here and there; we are all guilty of looking for low prices. However, when it comes to waxing the saying “you get what you pay for” has never been more true! If your wooden spatulas are splitting, or your wax is going brittle and you’re leaving half of it behind on your customer’s bikini line – have you really saved anything? If anything you have probably lost a customer as well as a handful of people they know. Having high quality products is important; you also need to make sure you are not cutting corners when it comes to buying everything you need. I have experienced waxers who in the warmer weather stand beside their clients and wave their hands over the hard wax until it sets. I have three words for you, Quick Dry Mist. This product will be your new best friend especially during summer. You simply spray the mist over the wax and it sets instantly. Having the best products will ensure you and your clients walk out happy and you get the results desired without irritations, redness or an embarrassing waxing story!
5 – Toot your own horn
Tell your clients why you are the best. It’s often hard to talk about your own business, and what makes you so great. Generally, we don’t want to be seen as “tooting our own horn” but talking about your products that make you the best is a completely different thing! Tell your customers what products you use and why you use them. Tell them why you picked that brand and what benefits they are getting buy choosing your service over another salon. This lets your customers know that you are open about what you are using, and that you have 100% faith in the quality of your products. Doing this, will go a long way in making sure your clients keep coming back. You don’t want them thinking they can get the exact same treatment anywhere else – because they can’t.
6 – Keep it Clean
Cut your cleaning time by working smarter not harder. Cleaning doesn’t have to be hard unless you make it hard. As I touched on earlier, it is the little things that make life easier for you in the long run; like the way you set up your trolley or the precautions you take with setting up your bed (see points 1 & 2). In addition to these, chose a cleaning product that works. I use a concentrated citrus cleaning product, which requires no elbow grease. You simply spray it on the wax which breaks down instantly making it easy to just wipe off! I always try to do a quick clean up in-between customers rather than staying behind after a long shift to clean when you have Christmas shopping to do! I always ensure my waxing rooms look magnificent and more importantly hygienic. The bin is to be placed out of client sight and the wax pot is to be shining and clean after each client, before the next client arrives. Cheap pots can be impossible to clean. Make sure you have a pot that is efficient, with interchangeable skirts for both hard and strip wax. I recommended having a pot where the wax jars are placed directly into the metal insert, this way there is no pouring of wax, and you’ll never have to clean another heater insert again. You simply heat it up in the microwave and place it into the pot. There’s no mess, no fuss!
7 – Cross selling
Having your legs waxed? What about we make those feet look beautiful to go with it? Just because someone has come in specifically for a wax doesn’t mean they would be against having their nails done – I definitely wouldn’t! If the client has booked in for over half an hour of waxing and you have a spare therapist, upsell a mani or a pedi that can be done from the waxing bed. This way the client is not sparing any extra time and you have just made another sale. Add an extra discount to multiple services i.e. if they have only booked for one area to be waxed, offer a further 15% off if they need another area done, this way the client feels like they are getting a great deal rather than just a regular special. Don’t forget to also upsell your treatment products. Retail an ingrown hair treatment range and try adding a product to the sale at the end of every treatment.
8 – Making time
The summer season and leading up to Christmas is a hectic time for everyone! People are preparing for holidays and events and there’s always extra skin on show! Put the passion back into waxing, make your customers feel like they are valued. Don’t be afraid to spend that little bit of extra time talking to them and offering suggestions on how to prepared for summer. Make sure your salon trading hours are tailored to meet everyone’s needs. This way you accommodate your customers’ as well as having the opportunity for your business to make more money. Extend your hours between Christmas and New Year. It is very common for retail to have a slump in the first two weeks of January. For this reason, encourage customers to come back during the quiet period by offering them a rebooking discount for January.
9 – Silent Selling
Promotional material is an important selling tool. You would be surprised at what manufactures’ and distributors can provide for you if you just ask! Promo material is made for the soul purpose of communicating information about a product or service in a quick and effective way. In a busy salon environment you don’t always have the time to tell each and every customer about a great new product, or what deals you have on each week. Utilise your manufactures; ask them for posters, brochures, online banners, t-shirts, product samples, window decals. Anything that is going to potentially do the selling for you is important – especially during the busy times of year.
10 – Christmas – we meet again
Christmas comes around in what seems like a blink of an eye. Gear up your staff, they’re likely to be working harder and longer so make sure they know they’re appreciated and having fun with the festive time of year. As much as this season is chaos in the salon industry it is also the best time of year to pick up some extra sales! Don’t forget to stock up on extra products to have around the salon. Having a gift packs available is quick and easy money. Make sure you keep these close to the counter and prompt your customers “Have you finished all your Christmas shopping, would you like to purchase a Christmas gift pack?” You would be surprised how effective this is. People often don’t think to do their Christmas shopping at their beauty salon so don’t forget to remind them that they can!
The age old hair removal battle!
By Lilliane Caron
Wish you had a dollar for every time a client who came in for a pedicure and said, ‘sorry about the hairy legs I forgot to shave!’? Well, I’m here to tell you that you can! If that comment isn’t an invitation for an open discussion about waxing I don’t know what is! Let’s get started by listing the usual pros and cons of waxing vs. shaving…
Client Pros of waxing
• No more shaving rash / razor burn
• No itchy regrowth
• No more cuts
• Longer between treatments – 2 days vs 3-4 weeks
• No pain, no gain. A little bit of discomfort for the freedom of the razor every second day
Client Cons of waxing
• Ingrown hairs
• Having to let it grow out in between treatments as it removes the hair from the root
• Need to book in an appointment
As a therapist or esthetician it’s our job to not only pamper and treat our clients but to also provide solutions to their needs. Keeping the salon business afloat means going that extra mile to provide exceptional service and up-sell treatments to clients where possible. With increased competition, we need to find new and inventive ways to keep our clients coming back. Something that’s not only their 3 monthly facial or 4 week mani and pedi combo, but a regular treatment that is minimal in cost to provide but has a high return.
Our most loyal clients can quite often be time poor but not money poor, so never assume they won’t be interested in what you have to offer.
How many clients do you see on a regular basis that say during their pedi “don’t mind my legs, I haven’t shaved today” this opens up the line of communication to explain to your client the benefits of a waxing service over regular shaving.
Generally, most people’s hesitation comes down to a fear of the unknown. If you have a nervous client that’s never waxed perhaps offer after the current treatment a “sample” wax of a small, discrete patch of hair so they can experience it and judge for themselves. Explaining what you use and how it works in a waxing treatment to a newbie can make the experience far more pleasant and relaxed!
Once you get the client over the fear of the pain, they rarely go back to shaving. Always check with the client if they have had a bad experience with waxing in the past. This can scare some clients off for life, so take the opportunity to talk them around as a bad experience usually comes down to technique and/or the wax used. The good thing is, if you’re a confident waxer and using a good quality wax, you should be able to overcome their issues with waxing very easily.
A more experienced waxing client might lead you to a great discussion like “What about a Brazilian?” or “Have you ever tried your underarms, the results are amazing!” With a Brazilian being one of the most profitable treatments on the menu, it’s certainly worth planting the seed. Plus, if you have the correct stance, flow and technique, there should be minimal physical output! The easiest way I find to up-sell a Brazilian wax to a shaving client is to explain that there are certain areas that can’t be shaved and that a Brazilian wax will get all of the hair out of. The actual definition of a Brazilian or XXX wax can vary salon to salon or even therapists and estheticians within the same salons so explaining this to your client is crucial. There is always going to be a little bit more discomfort involved in ripping hairs out from the root rather than cutting them at the surface, however having a smooth and confident Brazilian down under for longer is always going to be a better end result for the client!
With general body waxing, quite often the reason they haven’t even tried waxing is due to the cost. Razors and hair removal creams can be cheaper; however the results are much less impressive. More often than not the client just needs to see and feel the difference and they may then sacrifice something else so that they can afford their monthly wax, particularly those clients with course dark hair. Some clients may believe that waxing causes more ingrown hairs than shaving. The reality is skilled waxers quite often notice less ingrown hairs on regular clients as the hair growth can often decline.
If hairs are removed correctly, against the hair growth and without snapping, over time the client will notice a slower and finer rate of hair growth. This is caused by weakening of the hair follicle which in turn breaks down the papilla and the hairs will be lessened, something that is never a result of shaving!
All in all, the results clients feel and see from waxing speaks for itself and this is why the service will continue to thrive. The way to build upon it is to educate and open our shaving client’s eyes as to what they are missing out on!
XXX DEMO TRAINING
CLICK HERE TO DOWNLOAD PDF For more information email [email protected]
I’m sure most people are familiar with the motto “a boy scout is always prepared.” Well, my version is “an therapist/esthetician is always prepared.” This means every morning when you walk through your salon doors, you are ready for a busy day. No matter what the circumstances, even if your appointment book is completely empty, you need to believe you are going to have a full waxing day and prepare yourself accordingly.
Make sure you keep your wax pots turned on throughout the day. This may seem unnecessary to some, especially when there are no clients booked in, but too often do I see salons with their pots turned off and it means they completely miss the opportunity of servicing walk-in clients, or they lose precious time waiting for the wax to heat up. Clients tend to squeeze their appointments in around their busy schedules. It’s rare to get bookings from clients who don’t mind what day or time their appointment is so it’s important they can be in and out as quickly as possible. If your wax isn’t warm and ready to go not only do you waste their time, but your own also.
To ensure you’re always ready to wax, I suggest you get yourself a timer. You can get a timer from any good hardware store and they are reasonably cheap. They are the simplest way to ensure your wax pots automatically turn themselves on and save you at least 30 mins every morning. And you will never have to remember to turn your pots off at the end of the day. Your clients will walk into a beautifully scented salon from the minute you’re open; ready to perform any treatment, expected or not.
It is also really important to make sure you top up your wax pot after every client, either by pouring more in or adding a hard wax Melt. Topping up your wax pot makes it easier to maintain ideal working temperature. If it’s half empty, the wax will be uncomfortably hot. Microwavable hard and strip waxes can also save lots of time, and make topping up your wax pot very convenient.
It is also important to make sure you stay on top of ordering your stock. Don’t leave it to the last minute. Making sure you have reserve is extremely important; you should always aim to have at least 1 spare wax in every room. For example if you have 5 treatment rooms you should have a minimum of 5 waxes on hand at all time. It doesn’t matter how quickly your stock arrives, if you find yourself down to 1 pot of wax and you all of a sudden get a rush, well there’s very little you can do about it!
Lilliane Caron is Owner & Director of Waxxxpress. If you’d like to ask Lilliane Caron for some advice on your own salon, email [email protected]
There are milestones in every mother-daughter relationship and hair removal is one of them. Once upon a time most mothers wouldn’t have had to worry about this until puberty, but these days the conversation may start a little earlier than expected. If you asked me to put an age limit on when waxing became acceptable, I couldn’t. I believe that some girls are too young to be waxed, but I also believe there is an exception to every rule. The real question is what is our duty of care as Beauty Therapists or Estheticians in these kinds of situations?
Times are changing
The general notion is that girls may start to be interested in hair removal once they hit puberty and hair growth spikes, but that is not always the case. While most young girls experience a small amount of hair on their bodies, I have seen firsthand, girls as young as seven with excessive hair growth on their legs, arms and face. This can be related to cultural and genetic factors, however I believe it is also a result of our changing environment. Children are physically developing a lot earlier than years gone by due to what we are eating and using in our day to day lives. Foods are full of hormones and as a result, girls are getting their periods younger – which means entering womanhood and everything that comes with it is also happening sooner. When I began my career, women would generally start waxing when they were about 18 but in today’s society girls are growing up faster than ever before.
With social media being so prominent in our lives, children are being exposed to more and more things that would have once been beyond their years. Kids are seeing models and celebrities acting, dressing and looking a certain way, and of course want to mimic that look. It’s not just celebrities that are influencing today’s youth; their friends and families are playing a big role too. Kids as young as 10 years old have blogs, Instagram, Facebook and YouTube accounts. As adults, we can understand that most photos uploaded to social media are carefully styled, have filters applied and multiple photos were actually taken at slightly different angles, all for that ‘perfect’ shot. But young, susceptible minds don’t always understand this.
Not only are young girls being subjected to unrealistic body images but young boys are too. Early on, boys notice women being represented in a certain way – with flawless, hair-free, skin. Because of the portrayal of woman in the media, there is a stigma related to hair on the body. The ability to differentiate between women and girls is becoming blurry. Children at school are surrounded by others who all have their own thoughts on facial and body hair. Some are bullied and tormented for hair growth that is completely natural. Hair on our bodies is not a new revelation; it is a part of being a human. Children should never have to worry about this. As adults we spend far too much time criticising ourselves and our flaws and it’s upsetting to think that children are starting to do this from such a young age. With a whole new spotlight on hair removal and minors, we as therapists have to recognise and sympathise with this issue.
We need to be able to spot the motive behind unwanted hair removal. If a child is being bullied or feels self-conscious about their body hair, I can completely understand the reason behind wanting to remove it. My concern is that children are simply jumping aboard the waxing train to be ‘cool’, not because they need to. When a child comes in with very little visible hair on their legs and without the supervision of an adult, this is where it gets tricky. In this type of situation I urge you to consider a few things. Does the child have extreme hair growth? Is the child suffering from bullying or peer pressure? Does the child participate in a sport or activity where it may be embarrassing for them to have hair showing? Swimming, gymnastics and dancing activities may require young girls to wear leotards or costumes that expose bikini, underarm and leg hair. It’s easy to see how this would be embarrassing for anyone, especially those lacking confidence as their body is changing. All these are important factors and I believe each individual needs to be looked at on a case by case manner.
Mother knows best
Most of the time the decision for a child to be waxed or not will come down to the mother – and some mothers want their children to start waxing early. Perhaps they have their own insecurities from when they were a child or perhaps they feel pressure to keep up with what the other mothers are doing. One mother may get her daughters eyebrows waxed, and she will tell another mother, and that mother will tell another, and then before you know it you have multiple children booked in who don’t even need their eyebrows waxed because the mothers think that it is a the normal thing to do. It can become a social norm in many circles. Mother’s competing with one another is becoming more and more apparent and no mother wants to feel like there child is getting left behind.
As a parent, your role is to identify issues, educate and guide your children along the right path. While it is not our place to judge any parent on these decisions, it is our place to be there as a guide for mothers and their daughters and offer them some advice and education about hair removal in particular. This goes for mothers who may be starting their daughters too early, or for mothers who are scared of letting their daughters start too young. Often mothers will call us in for backup; after all, who better to explain the hair removal process than us? Children don’t often realise that waxing requires regular maintenance and once they have started; they could be doing for the next 50 years. We need to highlight the bigger picture so they understand waxing is not just a once off thing, but a commitment they need to be ready to make.
I am a business woman, however when it comes to children I believe you need to set aside your business cap for just one moment. While we of course want to secure business, in these contentious cases we are dealing with young impressionable minds and it’s extremely important to remember that. Often my rule is that if I am standing two feet away and cannot see any hair, then in my opinion there is no hair that needs to be removed. It ultimately comes down to using your common sense. It is our right to say no if we don’t feel comfortable removing the hair, especially if the child is pre-pubescent or there is no guardian approval involved. You can always look at enforcing a policy for your salon such a ‘children under the age of 16 may not get waxed without parental consent.’ This way you and your staff are protected from any backlash you may receive from unaware parents.
The last thing any of us want are young girls sneaking around behind their parents backs or attempting shaving at home with no supervision or experience. At least if they are starting their hair removal routine with waxing, over time it will help to break down the hair follicle quicker and over time they will begin to notice less hair growth. Once they start, they should keep up with regular appointments. Generally with young clientele it is not necessary to wax every 4-6 weeks. Often every three or four months is sufficient – but again, this depends on the child’s hair growth.
If removing hair is going to make a someone feel better about themselves and give them the confidence to walk around happy, then I am all for it. Don’t forget that there is a slight discomfort involved with waxing, and some children simply do not have the pain threshold to cope with it, it often depends on their maturity levels. I would always use a hard wax for delicate areas such as face, bikini and underarms, and a creamy gentle strip wax for larger areas such as legs. Using a low temperature, high quality wax can help to reduce the pain associated with waxing. If you choose not to wax a minor, you could try to offer them a treatment other than waxing to boost their self-esteem, make them feel older and pampered. A mani or pedi, a facial or a massage is a lovely treat and could take their mind off wanting to wax.
Lilliane Caron is Owner & Director of Caronlab Australia and Waxxxpress. If you’d like to ask Lilliane for some advice on your own salon, email [email protected]
Holly Hayes, waxxxing expert at Waxxxpress, tells us what’s what when it comes to facial waxxxing.
What type of waxxx is best for facial waxing?
“It is important that you always use hard wax for all facial waxxxing as strip wax can be quiet harsh on the delicate skin,” says Holly Hayes, waxxxing educator at Waxxxpress. “Using a high quality waxxx is extremely important. Look for waxxxes that are made with a synthetic resin rather than a pine resin as these are more reliable from batch to batch and also cause less irritation. Also look for a waxxx that contains Titanium Dioxide as this ingredient actively reduces redness and irritation. Whilst some people will always experience a slight redness after waxxxing we want to make sure the reactions and irritations are as minimal as possible.”
This is header
“No matter what area of the body you are waxxxing it should always be kept at the same temperature,”says Hayes. “Waxxx is more about finding the right consistency rather than a set temperature. Each heater is different so temperature and dial numbers are just a guide, not a rule of thumb. Not to mention waxxxes behave differently so there really is no blanket rule for all. You should be familiar with the brand of waxxx you are using and be able to tell if it is at a perfect working temperature just by looking at the consistency. If you are finding that you are having issues with temperature or performance, contact the manufacture and ask them for some extra information on how to best use their product.”
What is the best method of applying waxxx to the face?
“While the face is a small section of the body, there are still a few zones within the area that all need to be approached differently, for example; eyebrows,” says Hayes. “When waxxxing eyebrows it is imperative that we are able to create a neat curve with the waxxx so we can give our clients the perfect arch they are seeking. For this reason Brow Beater Spatulas (Micro Dip Sticks) are the perfect choice – they are thin and extremely flexible allowing you enough movement when applying the waxxx. For the upper lip I suggest using a cotton bud. Cotton buds are great because you can roll the tip of the bud upwards from the corner of the lip to the bottom of the nose. By being able to roll the waxxx on, the layer of waxxx stays even and in a clean line.”
What is a good product to clean skin prior and post waxxx?
“Using Micro Defence Foam at the beginning of the treatment will protect both the client and therapist against germs and viruses,” says Hayes. “Using it to finish the treatment will ensure no bacteria, or infections can irritate the skin while it is still tender from waxxxing. Micro Defence is ideal for the face as it contains no alcohol which can sting and does not have a strong smell unlike After Waxxxing Oil. Finish off with an After Waxxxing Soothing Lotion; something with a delicious fragrance like Mango and Witch Hazel is a lovely end to a treatment. It will sooth and heal the skin post wax, without leaving it feeling oily or sticky.”
Some areas of the face can get irritated by waxxx, how can we combat this?
“Here is where you really need to look at your waxxx and your technique,” says Hayes. “There are other factors such as medications, lifestyle, beauty products etc. that can also play a role in how our skin reacts, but often side effects from waxing will be the result of a poor technique or an inferior waxxx that irritates the skin. If you have a client that is overly sensitive I would always recommend doing a test patch to make sure the waxxx you are using isn’t going to cause a reaction.”
I started as a therapist/esthetician; then I opened my own salon and now I have a company that manufactures and exports wax, ingrown hair treatments, massage oils, lotions and much more all over the world. I would never have pictured myself having all these opportunities when I was just starting out! My career in beauty has even helped me develop my skills in other areas such as working in sales, conducting training, public speaking and product manufacturing.
Perfecting your technique and becoming a trainer can even land you gigs all around the world, meaning you get to see the world as an added perk! While the beauty industry demands a lot from its graduates, it is full of so many possibilities, with the ability to specialise in multiple treatments. For anyone that is seriously considering a career in beauty, or is part way through a course, I am going to share with you some advice for making sure you are successful in whichever path you choose to follow.
The Head Honcho
If you are interested in a career where you can be your own boss, then look no further. As a therapist/esthetician, you have the option of owning your own salon, working from home, or providing mobile services. The great thing about being a therapist/esthetician is that if you have quality products, a good technique and knowledge of the theory from your qualification, you can do it anywhere! If you are looking at opening your own business the key is not to over complicate things. You need to keep it simple and specific to what you know best. This applies for business in general not just with beauty therapy. Being a small business owner can be challenging. You will need some basic business skills, be able to problem solve and constantly look for opportunities to increase your sales. It’s a big responsibility but the rewards can be big too. It relies on good client relationships and great results – word of mouth is your most effective promotional tool. This is why it is important to make sure you are 100% confident in your technique and results. If you are not confident in getting great results each time, it may be beneficial to gain some extra experience first before taking the risk of opening your own business.
Being your own boss with your own business also means you can choose what services you offer. Different treatments require different energy levels, ambience and setup i.e. think about massages and facials, compared to waxing or nails. You always need to be passionate about what you’re doing. Your job is to make the treatment an experience the client wants to repeat. Regardless of what treatment you’re performing, the client should always leave feeling great. If waxing is your speciality, you may choose to open a wax bar, if makeup is your calling then you could become a makeup artist! This can be a great option for people who want to specialise in one area of beauty and really make it the backbone of their career.
The Salon Superstar
Working in a salon or day spa is great for graduates because it doesn’t come with the additional stress and responsibilities of running your own business. It is also a great way to get some extra hands on experience, especially early in your career. I always recommend getting a casual or part time job or work experience in a salon while you are studying. Cleaning, answering phones, working in reception are all part of running any salon business, and any good therapist/esthetician should have a good grasp of these. Practice makes perfect and while it may not all be hands on it is valuable experience that you will learn from.
A good work ethic, dedication and customer service skills can get you a long way in this industry. Graduates need to understand that there is more than just your technique involved when it comes to being a good therapist/esthetician. You can be great at waxing and amazing at facials, but if you have terrible customer service skills you won’t be hanging on to your job for very long! Make sure you work at building relationships with clients, after all this is a sure way to secure returning clients. Working in a salon, you will also learn how to deal with difficult clients, which is a very important skill to have.
Being able to cross-sell other services and retail products is essential as there is an opportunity to do this with just about every client. Get to know your clients so they feel comfortable asking you questions and taking your advice – this will go a long way in helping your retail sales increase and is sure to impress your manager!
The Jet Setter
Being a trainer or a representative for a large company or brand can be extremely exciting and can open doors to a lot of opportunities worldwide. Obviously training involves traveling so it is perfect for people who are confident and have a lot of get up and go. There are different levels of training and different types of travel involved depending on where you work. For example at Waxxxpress we have trainers who train local, interstate and international. The role obviously requires someone who is an excellent therapist/esthetician with communication skills second to none. To secure yourself a role in this area of the industry you’ll need to be self-motivated, prepared to travel, open to learning new techniques and believe in the products of the company you represent. Generally you’ll need to have some salon-based experience behind you so you have a good understanding of the challenges and issues that your students may be facing. Another opportunity for a therapist/esthetician with the travel bug is getting work on cruise ships. These roles are predominantly geared more towards relaxing treatments such as massages, facials, manicures and pedicures, and waxing is very popular too.
No matter what road you choose within the beauty industry one thing remains the same, hard work and commitment is vital for success. To be successful you need to think it, visualise it, practice it and believe it. Just like with any job you need to start at the bottom and work your way up! Continuously challenge yourself and be open to using new products and trying new techniques. The worst thing you can do for any career is to stop learning and getting stuck in your ways. The beauty industry is constantly evolving, that’s what makes it exciting! The great thing about being a therapist/esthetician is that it is a skill set you will have for life; there is opportunity to leave and come back with the ease of just doing a small refresher course to relaunch your skills. As the world evolves so are our people in general we are now living much longer and have a much larger population. People are taking more interest and pride in their wellbeing and appearance. Because of this, the beauty industry will only get bigger and offer more career opportunities! With endless pathways and opportunities for the latest beauty graduates, it’s a great time to join the beauty industry.
Unlike many wholesalers, we have no minimum order quantities. We do however have a discount structure to incentivise larger orders. We offer ALL customers the option to save with their orders. It’s not just the big guys who benefit with savings at Waxxxpress!
Our Bulk Quantity Discounts apply to all products on our website including waxes, strips, pre & post, massage oil, retail products… everything!
It’s our way of making our top quality products even more affordable for salons!
SPREAD THE WORD!
The new discount structure is effective on our website as of 1st September 2017.
The ordering process is exactly the same, our nifty site will work out the discount that applies with each order and this will show in your shopping cart.
If you have any queries, please don’t hesitate to get in touch.
See you soon!
Second Skin Disposable Nitrile Gloves – NOW AVAILABLE!
We are super excited to announce the arrival of our newest Waxxxpress product – Second Skin Nitrile Gloves!
Wearing gloves as a therapist is extremely important for hygiene reasons, but if they don’t fit right they can become a complete nuisance while working with wax!
WHAT MAKES THEM GREAT:
- They wrap around and shape to your hand effortlessly, just like a second skin! (Hence the name ‘Second Skin’)
- They’re black, which is very cool
- They are made from durable, puncture resistant protein and powder-free nitrile which means they’re 100% allergy and latex free
- They are perfect for Brazilian waxxxing and intimate treatments including, facials, manicures and pedicures
- They have superior strength and performance, and do not rip easily
- Enhanced moisture control, means your hands don’t get sweaty!
- They’re soft and comfortable, almost like wearing nothing at all!
Pregnancy is a very exciting time for any mother to be, but it can also be riddled with worries about what’s safe for them and their unborn baby. It is not uncommon for expectant mothers to become over protective and cautious of their bodies; what they put in it, what they put on it, and what they expose it to. While there are many things that should be avoided during pregnancy there are also a few myths thrown in the mix! One being; ‘Waxing is not safe while pregnant.’ Several arguments exist as to whether waxing during pregnancy is safe or not, I am here to tell you it is completely safe!
While there are some products or activities to be careful of while pregnant; waxing is not one of them. Some believe that the ingredients from the wax used in a treatment can be dangerous, but the fact is, the wax is not absorbed into the body and therefore cannot affect an unborn baby.
While waxing is completely safe for both the baby and the mother during pregnancy, there are still a few things woman should be mindful of. During pregnancy there are hormonal changes in the body. Hair can grow thicker, darker and in places it’s never been before. There is increased blood flow, especially in the pubic area which can make the skin feel more sensitive and susceptible to pain, for this reason women may find waxing more painful than it previously was. They also may find that their skin is more likely to get itchy and irritated. In these instances therapists/ estheticians should opt for a premium quality synthetic wax. These waxes are designed to be gentle on the skin and cause less redness and irritation. Generally I advise to never change waxes however if you are not already using a gentle wax in your day to day treatments you really need to make sure you have one on hand when waxing a pregnant client. For Brazilians and small areas it may even be a good idea to stick to using a hard wax only. Hard wax is far gentler on the skin and can be less painful for the client than strip wax. No matter which wax you choose, make sure you always do a test patch first so that you can check for reactions and your client can gauge the pain level. Even if you are treating a regular client, pregnancy can affect the body in mysterious ways, so it’s always best to do a quick test.
Some therapists/ estheticians won’t perform a waxing treatment on anyone in their first trimester and the reason for this is that they have not been trained and do not feel confident, it’s not because it is actually harmful to get waxed within that time frame. I believe this is unnecessary, not only are you sending out a negative association between waxing and pregnancy, but you are also costing yourself many potential clients. It is not uncommon for women to be completely unaware they are even pregnant for 6-8 weeks and carry on living life completely normal!
Some salons are realising the value of pregnant clients to their business and opening boutique salons targeting solely pregnant mums. This is an untouched market with a lot of potential. It’s not only beauty salons that are capitalising on expectant mums either – there’s businesses dedicated to pregnancy yoga, pregnancy massage, pregnancy swimming and aerobics.
As a therapist, the most difficult time to perform a waxing treatment on a pregnant client is when they are close to their due date. Many women will book treatments right before they are due, particularly Brazilians. Not only does being completely hair free down there make them feel clean and comfortable, but it also helps when it comes to post care and recovery.
For heavily pregnant women, trying to conduct at home waxing treatments on their legs or bikini region becomes near impossible! Because Brazilians in particular are very popular in the weeks leading up to birth, therapists need to know how to handle heavily pregnant women. There are particular techniques and positions that need to be used. For example heavily pregnant women cannot lay flat on their back, they need extra support and you need to be able to manoeuvre them properly and as comfortably as possible. Waxing pregnant clients is not something you can bluff your way through, nor should you try. If you are not confident with waxing pregnant clients, look at getting some extra training, trust me, the investment will pay for itself after just a few clients. Half of being a good therapist/ estheticians is educating your clients. Make sure you open the lines of communication and assure them it is completely safe to continue their regular waxing routine while pregnant. Most pregnant women ooze a beautiful healthy pregnancy glow, so why shouldn’t they have beautiful smooth, hair free skin too?
Lilliane Caron is the Owner & Director of Waxxxpress. If you’d like to ask Lilliane for some advice on your own salon, email [email protected]
IT’S A BIRD, IT’S A PLANE, NO WAIT….IT’S SUPER STRIP!
We are SUPER excited to announce the arrival of our newest Waxxxpress product – SUPER STRIP! They have just landed and have caused a huge commotion as they are KICKING SOME WAXXX STRIP BUTT!
Being the hero of all strips it is extremely versatile and suitable for use on all parts of the body and face. Made from gentle and natural fibre these strips are soft and reliable yet still guarantee strength and reliability. Being SUPER absorbent they are great value for $$$ and will help you to get through your waxxxing treatments faster than a speeding bullet!
With 90% absorption, waxxx will not seep through so you won’t end up in a sticky situation!
Available in 100pk and 50m Roll.
You can have the best wax in the world but if you do don’t know how to perform a proper waxing treatment; you’re going to be in a lot of trouble. From my experience, Brazilians are the treatment that therapists struggle with the most. There is a lot of hype about ‘7 Minute Brazilians’ at the moment and let me tell you, it is a joke! Can you rip all the hairs from someone’s private parts in less than seven minutes? Yes, absolutely! But there is a reason we all have jobs, and it’s because people expect as professionals we know how to do it, and we know how to do it well.
We take our time, and make sure the treatment is done properly, resulting in no irritation/pain or redness – this is why they pay us! The fact of the matter is this is that rushing a treatment like this is not a safe, professional or even a humane way of preforming a Brazilian! I have seen a demonstration of this treatment in real life and let me tell you, it wasn’t even done in seven minutes! If you’re looking for a quick way to lose over $1000 and be absolutely horrified then sign right up to the class! What you really need is a Waxing Mentor, and a demonstration that shows you step by step, where you can actually see the results up close and personal.
Put yourself in the client’s shoes for a moment and let me paint a picture for you. You’re lying on the waxing bed, a little sweaty from that usual anticipation that’s common before a wax. Your therapist walks in and bam! Bottom’s up and you’re on all fours before you know it! There’s hot strip wax everywhere. It’s all over your private bits, and wax strips are being ripped off left right and centre (literally)! There is no chit-chat, not even a “Hi, how are you?” because as a therapist, she has a seven minute deadline to work with and she only has two minutes left. No time for proper post waxing care, you’re in, you’re out; you’re back in the car quicker than you can say “I’m here for my Brazilian wax thanks.” You’re covered in sticky wax residue and when you get home, see a number of hairs that haven’t even been removed! How do you feel?
Now picture this instead. Your therapist walks in, she greets you by name and asks what you’ve been up to since your last appointment. You lay there comfortably on your back with your head supported by a pillow. She uses a combination of hard and strip wax as she understands the sensitivity of the different areas of the skin and which areas require a more gentle touch. She removes the wax in the opposite direction to the hair, as this will prevent bruising and ingrowns. She is gentle, yet firm. To set the hard wax instantly, rather than pushing on the wax with her hands, she uses a refreshing spray that instantly touch dries the wax. It feels lovely and cooling on your skin. She then uses a wax strip to apply oil, removing any leftover wax residue and rubs mango scented after waxing lotion to sooth the skin. She walks you to the counter and books in your next appointment. Now how do you feel?
Pushing people in and out your door is not the way to create ongoing, loyal customers. Not to mention, anyone would prefer to relax on their back for majority of the treatment rather than be put in awkward and compromising positions. This first scenario mentioned uses a rough and quick technique; this can cause the hairs to snap at the surface which can result in severe ingrown hairs, bruising and very tender and sore skin for your client.
While you get quicker with experience, a good Brazilian wax generally takes on average 20 minutes to complete. It’s not uncommon however for it to take up to an hour when just starting out as you need guidance and can sometimes be a little timid! With a new client, I would always make a longer appointment as you never know what you are going to be dealing with. If you are shown a good technique from an experienced waxing mentor to start with, after a few goes you will feel much more confident and be able to perform each treatment in a reasonable amount of time with flawless results!
There are always hair removal fads coming and going within the beauty industry (see my previous article ‘Waxing is here to stay’). In this article I discuss why many other hair removal techniques are fads. The 7 Minute Brazilian and new waxes claiming they are not waxes are no different! Do not be fooled by marketing tactics, they are designed to trick and confuse you.
After traveling in the USA and UK, it is common feedback that Estheticians or Beauty Therapists are only using one type of wax; either strip or hard. It is absolutely necessary to have both! Strip Wax and Hard Wax are used on completely different areas, not just for Brazilians but with the whole body. You need to be mindful of different types of skin you deal with. Mature skin, dry skin, oily skin, sensitive skin. Older clients for example have very delicate skin and we need to be especially gentle as it can tear and bruise easily. I would always use hard wax on older clients as it is much easier on their skin, this also goes for women who are going through menopause. Caring for your client is part of being a good therapist and ultimately, it comes down to you being passionate and confident about what you do.
Waxxxpress offers one-on-one training, group sessions and in-salon workshops where you learn proper techniques and are educated about superior waxing products. You have to like what you do, in any career and continually update your skills. Treat your clients the way you would like to be treated and make their appointment more than just a maintenance routine but an experience that they look forward to each month.
Always keep in mind that it will take more than seven minutes to perform a treatment AND win over your new clients. With the time it takes arranging advertisements and marketing to draw in new customers (not to mention the costs involved) spending that extra time ensuring you keep a client is only common sense.
Lilliane Caron is Owner & Director of Waxxxpress. If you’d like to ask Lilliane Caron for some advice on your own salon, email [email protected]
Choosing a wax sounds simple enough but it often comes with much confusion. What works for some therapists may not work for others. There is no ‘one fits all’ approach in either scenario. At the end of the day it comes down to knowing what you want and what suits you best because the perfect fit for you could be completely unsuitable for another therapist. It is important to pinpoint the aspects you like and dislike in a wax. With your wax being your most important tool, it’s worth putting in a little effort! Word of mouth, education and recommendations get you about half way, but the other half comes from your own research and testing.
DO YOUR HOMEWORK
These days marketing is much more than just flashes of low prices, terrible jingles, and SAVE! SAVE! SAVE! signs. This is a stereotypical and very out dated view of marketing. Not only is it no longer the case in most industries, but it also undermines all the hard work that actually goes into providing helpful and educational material for customers. It is now so easy to do your homework on the latest products and technology on the market before you even spend a penny. I may not be the most ‘tech savvy’ person out there but you will find me researching on the internet, reading reviews and joining discussion forums in order to stay up to date with the latest things going on in the beauty industry. There are passionate professionals all over the world sharing their thoughts and advice through channels such as LinkedIn, group forums and through webinars.
WORD OF MOUTH
Another great way to help you make up your mind is word of mouth. I am not saying everything you see or hear should be taken as gospel, but these days there are reviews on absolutely everything and there is nowhere for bad products to hide. Keep in mind that reviews are generally only written by people who either love or hate a product so while they can be very helpful, they can also be skewed. It is common sense to ask other therapists what works best for them and which wax on the market is their favourite. This is a quick way to find out which brands are leading the industry. Recommendations from friends and are great because you know they are not biased, it is simply their honest opinion. However as I said earlier and cannot stress enough, everyone is different and we all have our own relationship with the wax.
Because I started out as a therapist, I completely understand how frustrating it is if a wax doesn’t work for you, especially if it is known to be a good wax. But every wax is different; wax not performing could come down to a number of factors such as technique, a faulty heater, incorrect temperature, or that it’s not the best product for the job at hand. Some hard waxes require a core of harder wax in the centre when at the ideal temperature, whereas others are completely melted. If one therapist dislikes a wax that generally has a great reputation, it may be because they are using it wrong. To find what you like and don’t like requires testing, but you need to make sure you are testing it with all the accompanying knowledge in mind. Here is where speaking to the manufacturer comes in handy.
ASK THE MANUFACTURER
Manufacturers know their products better than anyone and can always provide helpful information and tips on how to use each product. They generally have a range that is made up of a variety of waxes and products all designed differently, so there is a perfect fit for everyone.
I cannot stress how important it is that you understand how a wax is best used; how thin/thick to apply it and the skin and hair types it is best for. Climate and the pre and post products you use (or don’t use) in conjunction with waxes can also play a part in how they perform. The manufacturers is the best contact for explaining all of this. Manufacturers that have a chemist, developer and fully qualified educators on site that are available to speak with you is very rare, but when given the opportunity to speak to them, you can be privy to a wealth of knowledge. Don’t be afraid to ask to talk to the big guns if you would like additional technical information!
At Waxxxpress we will ask our customers a few simple questions to determine which products from our range best suits their preferences, with no agenda. We would never recommend a product simply because it was new or was more expensive because our reputation is tarnished if the customer ends up dissatisfied with our recommendation. In saying this, there is only so much we can do, it all comes down to you knowing what you want from your wax. Do you want a creamy wax? A clear wax? A wax that is gentle on the skin? A wax that removes every single hair in one go? A natural wax? A water soluble wax? A wax that doesn’t snap or go brittle? A hard and strip wax in one? What is your customer base like? What services do you do most of? Who are your clientele? These are the things you need to know. You need to work out which aspects are most important you; that is the key to making up your own mind.
If you do end up trying one product and find it’s not for you, don’t dismiss the whole brand. I know from my own company, that every wax we manufacture has a specific customer in mind; we certainly don’t follow the ‘one wax fits all’ approach. There are 8 different hard and strip waxes in the Waxxxpress range for a reason. Choosing one might be daunting, but that’s when you need to speak up and ask questions, look for answers. I promise you, if you haven’t already, you will find the perfect wax for you!
Lilliane Caron is Owner & Director of Waxxxpress. If you’d like to ask Lilliane Caron for some advice on your own salon, email [email protected]
Money is never something you should take for granted. The economy is completely out of our control and can change in the blink of an eye! This is why it is always important to consider ways to minimise wastage and costs within your workplace so you are prepared for anything. Currently, the massage industry is thriving, especially these days where more and more people are realising just how beneficial a regular massage is for their health and wellbeing – not just a yearly treat!
When it comes to saving money it involves more than just looking at the dollar sign on each product. Sure, the product with the lower price tag may seem like the obvious choice, but is it really the most economical? The quality and performance of a product plays a much bigger role than its cost. Choosing products based on price is not the way to save money – often they will end up costing you more due to a number of factors. When it comes to massage in particular, your choice of oil alone can save you huge dollars!
Choice of Product
Using a water dispersible oil is not only a pleasant surprise for your clients (who rejoice when they leave without the sticky, oily residue of their treatment) but also a pleasant surprise for your pocket! Oil can leave very obviously stains on both your uniform, towels, carpet etc. The cost of continuously replacing these items every couple of months is proof enough that a water soluble option is going to save you money in the long run. Water soluble oil is easy to wash off; you can simply place your towels in the wash at the end of the day and have fresh, clean, new looking towels ready for the next day. Top quality oils will also not leave your salon smelling ‘fatty’ over time or go rancid.
The packaging may seem like a very minor aspect when choosing a product, but can play a huge part in the amount of wastage there is. For example, oil that needs to be poured into a secondary container inevitably results in small amount of waste that is left behind in the container, but the great risk here is over pouring and over estimating the amount of oil you require for the treatment. An easy way minimise waste is to use an oil with a trigger spray. This allows for a thin layer of oil to be even dispersed over the client and allows the therapist full control over how much product they use. Plus you don’t have the risk of spilling and wasting the product during your treatment.
Buying in Bulk
Using unscented massage oil and adding your own essential fragrances is a cost effective alternative to buying multiple oils. Make sure you find an oil that will not alter the fragrance of your essential oils once added. Oils that are made with inferior quality ingredients can alter the fragrance so it is something to be mindful of when finding your perfect base. Generally you will receive a better price for buying in bulk, making the concept of customising an unscented oil a great way to save money (not to mention some storage space also!). Just make sure you use a funnel to avoid spilling and wasting the oil when re-filling.
Your choice of Towels
When selecting towels to use in your salon, big, think, fluffy towels are not necessary. Look for a high quality towel that is reasonably thin and light-weight. This will not hinder your treatment and will mean you can fit more in your washing machine. They will also dry much quicker, saving you time and money.
Finding products that can be used for more than just one purpose is a great way to save a few dollars. These days there are other mediums on the market that can be used in your massage treatments, such as creams and gels. Not only can you use them for your massages but are also make great bases for other treatments on your menu. This is great for salons who also offer pamper treatments such as facials or manicure and pedicures. Gels in particular are extremely lubricating, which means a little goes along way and they also give you fantastic grip and glide. They can be a more economical choice than some of the expensive face creams on the market where you generally don’t get a lot for your money.
So there you have it, small but effective changes which are easy to implement. You may look at these suggestions and think “How much difference could it really make?” I challenge you to put it to the test, you will be surprised! Every single dollar matters in business. Smart businesses will always save on costs and minimise wastage wherever possible – it’s only logical.
Retail products have a much higher profit margin than most salon services. They have the ability to increase your bottom line dramatically, which makes them a very important part of your business.
Up selling retail products at the end of a treatment can sometimes be a challenge, especially if you’re not stocking the right products, or products you are familiar with. You need to make sure you select products that are most relevant to your services and your client’s needs.
When it comes to choosing which products to retail there are a few things you should consider:
1. Does it work?
Now this might sound fairly obvious but generally in the beauty industry, people want products are going to help fix an issue i.e.; Ingrown hairs, dry skin, skin irritation etc. Make sure you stock products that actually do what they say they do! You only really get one shot to prove to you client that you have their best interest at heart, selling them a product that doesn’t work will hinder your chances of ever upselling them a product again.
2. Price point
Understandably price plays a huge factor in whether or not a product will sell successfully. You are much more likely to up-sell a $20 product rather than a $90 product, especially when the client is already handing over money for a treatment. The key is to make sure you stock products that are affordable to your client, yet still offer a reasonable profit margin for you.
3. Education & Training
Look for companies that actually provide their stockists with education and training. Some companies will offer this on their website through an online portal or via a company rep that will come and do product knowledge with you and your team. You can’t sell something you don’t know about, so making sure your team are educated about the products you are trying to sell is extremely important.
4. Marketing Support
When it comes to retail, any little bit of marketing can help. Stocking a brand that will provide you with free marketing support such as posters, brochures, t-shirts, window decals, shelf wobblers or even samples can be extremely beneficial. Having content your clients can read while waiting for their appointment is a great way to ‘plant the seed’ and encourage your clients to consider their own needs. It may even prompt them to ask you about a particular product instead of you having to ask them!
Whether your products are vegan friendly, Australian made or not been tested on animals can be huge deciding factors for many consumers. Do your research! Choose products that are manufactured locally by Choose Cruelty Free Accredited companies. This can be your go-to selling point or a great way to spark conversation about why you like the brand and their products.
6. Comprehensive offering
Often it is easier to sell items when there are several products in the range. It shows that you have a solution for various clients. For example, you could sell a body scrub with a moisturiser or an exfoliating mitt with an ingrown product.
7. Reputation and quality of the brand
Stocking brands that have a good reputation can definitely increase your chances of making a sale. These days, consumers are paying more attention to what they are putting on their body. Many people read ingredient listings and have a wealth of knowledge about what ingredients may or may not be good for them. Having products that have a good reputation, and known for being made with high quality ingredients means half the work is done for you!
Make sure you are familiar with other products on the market. Know the strengths and weaknesses of competing products so that when asked, you can explain to your client why your product is better.
Whether your retail display is large or small, browsing for products should be an experience! Keep your displays organized and clean. No one wants to buy a product that is dusty; not only is it visually unappealing, it also looks like no one else liked the product enough to buy it.
Make sure you only choose products you believe in, this will make selling them much easier. You will no longer feel like you’re selling anything – you’re just simply recommending products you know will be right for your client’s needs. Your recommendation will start building a trusting retail relationship with your clients, which will ultimately lead to further retail sales.